Brand Life Cycle supported by Brand Experience Design
I formulated the BX Model to build a brand based on understanding the brand, market, target, and culture by utilizing the Recognition, Perception, Decision Making, Decoding, and Trending Processes. The BX model is the foundation for my design and teaching philosophy, ‘The Design is Logical Sensitivity.’
Branding a product or service requires a practical design and marketing system, such as brand experience design. Through complicated processes, brand design stimulates consumers’ five senses and motivates consumer behavior. For instance, to encourage people, we need to know their personalities and backgrounds to understand how to communicate effectively with them. Likewise, brands vary depending on their characteristics and historical context. Also, it is essential to differentiate to be one step ahead of other brands. Thus, consumers can recognize that brand easily compared to others.
Consumers comprehend the information related to the brand in terms of the sense of sight, hearing, touch, taste, and smell. In most cases, brand design applies the five senses altogether; however, the knowledge of vision is preferred the most since people comprehend information through sight.
We cannot expect all musicians to be Mozart. Likewise, we cannot expect all designers to become Brand designers. Brand designers need an artistic sense and sensible intuition to analyze and execute the strategy and formalization. Moreover, they need to be able to consider consumers’ behaviors towards the brand. A brand designer with all these skills is the most suitable designer to build powerful brands.
