Design Models, Research Articles, and Writings

I explore the design problems in many directions using qualitative and quantitative research methods and find the best communication solution. After establishing the Conceptor Model (Ph.D., 2006), Brand Design Model (2005), and the Culture Code Brand Design (CCDB) Model (2017), I have been studied these models into my research articles with experimental designs, then utilized its essential findings to commercial designs and teaching.




Published a Korean-English Book, “Design Conceptor: How to Develop Creative Concepts for Problem Solving” 디자인콘셉토: 문제해결을 위한 창의적 콘셉트 개발 방법 (June 6, 2024)Published a Korean-English Book, “Basic Principles of Visual Communication” 시각커뮤니케이션의기본원리 (August 25, 2023)The Role of Culture Codes in the Principle and Derivative Functions of Brand DesignMy Presentation at the TypeCon2021Branding United Designs Biennial 2021 OnlineTeaching an Online Course for Shanghai Normal UniversitySpecial Lecture Presentation to Government AgencyInvited Lecture by the University of Wisconsin-MadisonOur Path Together as Designers for the Next GenerationsUser Experience Factors and Culture CodesSharing My Pedagogy with Teaching Designers Alliance, SpainBrand Association by Bilingual TypefacesThe Definition and Audio Touchpoint Category of Sonic BrandingCulture Code Brand Design (CCBD) BookHanyang ERICA IIE CatalogA Study on Geometric Forms and Organic Forms with Consisting Visual Image TypeBranding United Designs Biennial 2017 LiechtensteinInvited Presentation to the Fifth GVC 2017 in Liechtenstein National MuseumAbout CCBD ModelA Keynote Presentation to Dubai