Worksheets for Conceptor, Brand Design Model, and Culture Code Brand Design (CCBD) Model
Created by Albert Young Choi, Ph.D.
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Use these worksheets (MS Word files) to help you to understand and utilize Conceptor©, Brand Design Model©, and CCBD Model© effectively for developing designs with strategic communication and branding with appropriate touchpoint designs.
These files are some worksheets that I created for my lectures, research staff, clients, and the public. I distribute additional worksheets during the process.
Advertising Analysis USP Matrix Chart © 2016
USP Matrix Chart © 2016
SWOT Strategy Matrix Chart © 2016
Style Classification © 2016
Brand Design Model©
Brand Design Book©
CCBD Model©
CCBD Book©
Conceptor Model©
© 2018 by Albert Young Choi, Ph.D. All rights reserved.