Industry-Based Learning for User Experience & Brand Experience
Pioneered by Dr. Albert Choi at Weber State University, the Industry-Based Learning (IBL-UX/BX) model is revolutionizing how design education prepares students for real-world success. Instead of a conventional capstone, IBL-UX/BX immerses students in a dynamic, research-driven consultancy that forges a direct connection between academic excellence and professional achievement. Through its proven 4D methodology—structured empathy research, data-informed strategy, multi-channel touchpoint design, and polished client delivery—students gain the confidence and expertise to deliver transformative, industry-ready solutions. By integrating User Experience (UX) and Brand Experience (BX), this approach not only addresses complex industry challenges but also equips future designers with sought-after skills that set them apart in the marketplace. For educators, IBL-UX/BX offers a powerful, scalable framework that delivers measurable impact, elevates institutional reputation, and forges lasting community partnerships.
RECENT ACTIVITIES
- Chairman of the Design Competition Judging Committee
- Typo-Image Presentation at the TypeCon2021
- Presenting at the 6th GVC Symposium
- Teaching an Online Course for Shanghai Normal University
- Special Lecture Presentation to Government Agency
- Invited Lecture by the University of Wisconsin-Madison
- UDA Webinar 2019 Vol. 7 of 7
- Appointed as a Keynote Speaker and Scientific Committee Member for DIGICOM 2019, Barcelos, Portugal
- A Presentation to TypeCon 2019 Minneapolis
- Invited to De Future, International Conference Seminar
- Invited Presentation to the Fifth GVC 2017 in Liechtenstein National Museum
- A Keynote Presentation to Dubai
- Special Workshop: Deconstructivism & Typo-Image
- A Lecture to Graduate Students in SJTU
- Invited Keynote Presentation for KIPFA
- Invited Keynote Presentation for KAS
- Invited Special Lecture Presentation at UMSL, St. Louis, Missouri, USA
- Gallery Talk for the Fourth United Designs
