Typo-Image Presentation at the TypeCon2021

TypeCon 2021 “Together”

A virtual event, October 21st-24th, 2021

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TypeCon is an annual conference presented by the non-profit Society of Typographic Aficionados (SOTA), an international organization dedicated to promoting, studying, and supporting typography and related arts.

Since the inaugural conference in 1998, TypeCon has explored type for the screen, printing history, Dutch design, type in motion, Arabic calligraphy, the American Arts and Crafts movement, experimental typography, web fonts, and much more. Special events include the Type & Design Education Forum and an international type and design exhibition.

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Event Schedule

Thursday, October 21st

• Opening Remarks
• Keynote Presentation

Friday, October 22nd

• Main Program
• Q & A Breakouts
• Small Caps Socials

Saturday, October 23rd

• Type & Design Education Forum
• Part A: Physical & Experiential
• Part B: Process & Discovery
• Part C: Inclusivity & Collaboration
• Q & A Panel

Sunday, October 24th

• Type Crits
• Type Crit 1: Led by John Downer & Hannes Famira
• Type Crit 2: Led by Iliana Moreno Guzmán, Sergio Trujillo Perez & Alex García
• Type Crit 3: Led by Nicole Dotin & Sol MatasKeynote Presentation

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Saturday, October 23rd
Type & Design Education Forum
Part B: Process & Discovery
3:10 pm

Typo-Image: Texts are always parts of other texts; there is never a pure text

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Abstract:

Albert Young Choi introduced an innovative methodology known as ‘Typo-Image,’ which beautifully combines typography and imagery, emphasizing that “text is always part of different text and never pure text.” Through this ‘Typo-Image’ framework, students delve into ‘Deconstruction,’ an analytical critique pioneered by the esteemed 20th-century French philosopher Jacques Derrida. This approach aims to uncover and critique the hidden meanings, biases, and assumptions that influence our understanding of text and its relationship to the world it describes.

One of typography’s most potent elements is its capacity to convey diverse meanings. Designers are encouraged to appreciate that typography’s role is dynamic and ever-changing, mirroring the fluidity of letterforms and negative spaces. Image-like typography (Typo-Image) draws on rich references, particularly when visuals intersect with creativity and re-appropriation. In an increasingly communication-driven society, grasping the profound potential of typography for meaning and interpretation has never been more crucial.

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More about the event

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