Ministry of the Interior and Safety, Korea

Friday, June 25th, 2021, at 1:00 pm

Invited by
Ministry of the Interior and Safety
National Disaster Management Research Institute 

Friday, June 25th, 2021
1:00 pm

National Standard Design


Designing for a country is different from designing for a business. Designing for business is influencing the economic impact and cognitive processes of consumers. Design for the country is designed for the people and designed to enhance the country’s image. Today’s presentation shares my research experience on Street Name Signs and Building Number Signs, which are national standard designs that I have researched for two years from 2007 to 2009 and are currently installed across the country.

People have unique and notable personalities, and the design is an easy way to express your personality. You can use design to identify your business and space. Unfortunately, pseudo-designers have too many designs (designers who have not received professional design training). So, as you can see here, there is no harmony in the urban environment. But I wanted to harmonize with the environment by design. In the middle of this photographic image, my design has a visual and perceptual effect on the surrounding typography and design.

So, like nature, design is for people. Design should help people realize who they are and what they do. Also, my designs should be timeless and flexible in any environment in Korea.