National Standard Designs & Photo Records
I established National Standard Designs for Korea in 2009. Ever since, my designs have influenced society and culture effectively. As I forecasted the strategy beyond the design, my research and designs have shaped the culture and behaviors. Additionally, it has forwarded to profound national identity and branding.
I’ve been recording my designs in time and environments since the year 2009. I call it ‘Journey of a Design: Revealing a Heartfelt Story of Public Design.’ Galleries in this section are the selected photographs from my records. The journey continues forever.