TypeCon 2021 “Together” A virtual event, October 21st-24th, 2021 TypeCon is an annual conference presented by the non-profit Society of Typographic Aficionados (SOTA), an international organization dedicated to promoting, studying, and supporting typography and related arts. Since the inaugural conference in 1998, TypeCon has explored type for the screen, printing history, Dutch Read more…
Course Title: Formulating Culture Codes and Brand Design for Branding the 21st Century Invited by Shanghai Normal University, China Three-week course: November 23 – December 11, 2020 Course Brief In this course, the students learn the basic concepts of culture code and brand design by studying the Cultural Code Brand Read more…
Ministry of the Interior and Safety, Korea Friday, June 25th, 2021, at 1:00 pm Invited by Ministry of the Interior and SafetyNational Disaster Management Research Institute Friday, June 25th, 20211:00 pm National Standard Design Abstract: Designing for a country is different from designing for a business. Designing for business is Read more…
The Center for East Asian Studies at the University of Wisconsin-Madison A virtual lecture on March 18, 2021 About CEAS CEAS began in 1962 as the East Asian Studies program, building on more than sixty years of research and teaching on China, Japan, and Korea at the UW-Madison. Over the Read more…
Contribute an Essay for Our Discipline Now 2021, UDA Annual 2020 Choi, A. Y. (2021). “Our Path Together as Designers for the Next Generations.” 2020 UDA Annual, Jan 2021, 42-45. 2020 UDA Annual Our Path Together as Designers for the Next Generations I was in the elevator with three event attendees Read more…
A Case Study of SPA Brand Websites in the Context of User Experience Factors and Culture Code Choi, A. Y., Paek, J. E. (2020). A Case Study of SPA Brand Websites in the Context of User Experience Factors and Culture Code. Journal of Brand Design Research, 18-3, 255-266. Brand Design Association Read more…
Teaching Design with Global Collaboration Tuesday, December 17 at 11 pm Seoul (KST)UDA Webinar 2019 Vol. 7 of 7 In keeping with the UDA mission of celebrating global awareness and providing educational and professional opportunities in visual communication design, UDA offers webinars. These events are one of many activities as Read more…
TypeCon 2019 “Nice” August 28th – September 1stMinneapolis, Minnesota, USAHilton Minneapolis TypeCon is an annual conference presented by the non-profit Society of Typographic Aficionados (SOTA), an international organization dedicated to promoting, studying, and supporting typography and related arts. Since the inaugural conference in 1998, TypeCon has explored type for the screen, printing Read more…
The brand has a culture and makes culture. Therefore, the standard of brand development and brand design is culture. To gain consumer interest and trust, brands should apply culture codes that consumers understand and trust. In brand development, the expected effects of the “Culture Code Brand Design Methodology” (CCBD), a Read more…
Culture Code Brand Design (CCBD) Model To position a brand successfully within society, it must gain society’s attention and trust by applying and communicating cultural codes understood and trusted by the target consumers. Ultimately, the process of brand design research is a question of how to create and transmit cultural Read more…