Event Brand Identity for UDA & National Museum of Liechtenstein


Beautiful nature and heritage

Liechtenstein National Museum, the host of the 9th United Designs, was a perfect place for our celebration. The beautiful museum is located in Vaduz, the capital city of Liechtenstein. It is surrounded by beautiful nature and heritage. The artistic influence is permanent throughout the city and the nation; it is well kept as a secret place in Europe. From this historical exhibition, UDA hoped that designers from the world and the citizens of Liechtenstein practice ‘Love and Forgiveness’, the title of the 9th United Designs, to make this world a safe and harmonious place for humanity.

A pattern using letters, ‘U, D, A, 9’
Promotional event poster


Culture revisited

My strategic design foundation was the identity of UDA and Liechtenstein inviting awareness and engagement. To emphasize cultural stories, I used a contemporary style for our brand identity to link the tradition and people.


Message to the world

This event brand identity left a powerful remembrance to the participants, museum, and Liechtenstein, fascinated with the vibrant cultural identity of Liechtenstein. The catalog recorded such memories.

United Designs Alliance

AC Young typeface

Responsibilities: consulting, research, concept, logo design, photography, typography, pattern design, image correction, color correction, layout design, comprehensive design, production design, pre-press, and press-check