Course Title: Formulating Culture Codes and Brand Design for Branding the 21st Century Invited by Shanghai Normal University, China Three-week course: November 23 – December 11, 2020 Course Brief In this course, the students learn the basic concepts of culture code and brand design by studying the Cultural Code Brand Read more…
A Case Study of SPA Brand Websites in the Context of User Experience Factors and Culture Code Choi, A. Y., Paek, J. E. (2020). A Case Study of SPA Brand Websites in the Context of User Experience Factors and Culture Code. Journal of Brand Design Research, 18-3, 255-266. Brand Design Association Read more…
Photographic Records of Seocho-gu Building Number Signs, Seocho-gu, Seoul, Korea Seocho-gu Building Number Sign System Seocho-gu Wayfinding for FIT Photography Gallery
Photographic Records of National Standard Designs in Korea since 2009 Street Name Signs Building Number Signs Area Directory Sign System Parody Design National Standard Design Research National Standard Signs Manual Photography Gallery Invited Exhibition in China
The brand has a culture and makes culture. Therefore, the standard of brand development and brand design is culture. To gain consumer interest and trust, brands should apply culture codes that consumers understand and trust. In brand development, the expected effects of the “Culture Code Brand Design Methodology” (CCBD), a Read more…
Culture Code Brand Design (CCBD) Model To position a brand successfully within society, it must gain society’s attention and trust by applying and communicating cultural codes understood and trusted by the target consumers. Ultimately, the process of brand design research is a question of how to create and transmit cultural Read more…
Building Number Signs & Wayfinding forSeocho-gu Regional Government THE CHALLENGE Exclusive designs Seocho-gu invited me to design building number signs exclusively for Seocho-gu based on the national standard proposal that I have developed. And Seocho-gu is home to the Supreme Court, a prominent government organization, with a wide variety of Read more…
Street Name Signs, Building Number Signs, and Information Signs System Research Supported by Korean National Governments THE CHALLENGE Designs for the new street number address system For many years, Korea’s street name and building number signs used the lot number address system, which was a part of irregular and indiscriminate Read more…
Brand Life Cycle supported by Brand Experience Design I formulated the BX Model to build a brand based on understanding the brand, market, target, and culture by utilizing the Recognition Process, Perception Process, Decision Making Process, Decoding Process, and Trending Process. The BX model is the foundation for my design Read more…