Re-branding Andrew’s Ties, an Italian Fashion Brand
Italian fashion brand
Andrew’s Ties is an Italian fashion brand and an international franchise brand. They wanted to redesign the brand identity, brand slogan, brand color, and package design to accommodate the new market culture, Korea.
Re-branding the brand
Based on simple and colorful image styles that emphasize product identification and characteristics, I have developed a core brand image of Andrew’s Ties that has attracted Korean consumers. As a brand style, the image style acts as brand identification, recognition, and association.
Korea’s gift culture
It developed into a brand that consumers could present to their loved ones for a special day. Influenced by Korea’s gift culture, it has become an affordable but high-quality luxury gift.