문화, 사회, 경제를 움직이는 멋진 디자이너들을 위해 For great designers who move culture, society, and economy. About 이 책은 전문 디자이너 또는 예술가로 성장하는 데 필요한 능력을 함양할 수 있도록 가치 있는 디자인 교육 학습 콘텐츠인 기본적인 시각 이론과 개념, 기법, 필수적인 시각 언어를 체계적으로 다루고 있다.This book systematically covers Read more…
Course Title: Formulating Culture Codes and Brand Design for Branding the 21st Century Invited by Shanghai Normal University, China Three-week course: November 23 – December 11, 2020 Course Brief In this course, the students learn the basic concepts of culture code and brand design by studying the Cultural Code Brand Read more…
A Case Study of SPA Brand Websites in the Context of User Experience Factors and Culture Code Choi, A. Y., Paek, J. E. (2020). A Case Study of SPA Brand Websites in the Context of User Experience Factors and Culture Code. Journal of Brand Design Research, 18-3, 255-266. Brand Design Association Read more…
A Study on the Definition and Audio Touchpoint Category of Sonic Branding Choi, A. Y. (2018). A Study on the Definition and Audio Touchpoint Category of Sonic Branding. Journal of Brand Design Research, 16-3, 155-164. Brand Design Association of Korea (BDAK) Abstract Advances in technology, diversity of information, and understanding Read more…
The brand has a culture and makes culture. Therefore, the standard of brand development and brand design is culture. To gain consumer interest and trust, brands should apply culture codes that consumers understand and trust. In brand development, the expected effects of the “Culture Code Brand Design Methodology” (CCBD), a Read more…
Culture Code Brand Design (CCBD) Model To position a brand successfully within society, it must gain society’s attention and trust by applying and communicating cultural codes understood and trusted by the target consumers. Ultimately, the process of brand design research is a question of how to create and transmit cultural Read more…
Brand Life Cycle supported by Brand Experience Design I formulated the BX Model to build a brand based on understanding the brand, market, target, and culture by utilizing the Recognition Process, Perception Process, Decision Making Process, Decoding Process, and Trending Process. The BX model is the foundation for my design Read more…