Event Brand Identity for United Designs Alliance THE CHALLENGE Beautiful island revisited Jeju is the most beautiful island in Korea. It’s known for its beach resorts, volcanic landscape, fresh seafood, outdoor activities, and exotic natural environment. The organizer wants to emphasize the feelings of the location with the event. UDA celebrates Read more…
A Study on the Basic Elements of Brand Design based on Brand Identity Choi, A. Y. (2016). A Study on the Basic Elements of Brand Design based on Brand Identity. Journal of Korean Society of Basic Design & Art, 17-4, 463-475. Korean Society of Basic Design & Art (KSBDA) Abstract Read more…
Special Graduate Seminar of Shanghai Jiaotong University, Shanghai, China Frontier Lectures in the Second Half of 2015 (8)Shanghai Jiaotong UniversityShanghai, ChinaDecember 18, 201510:00am-Noon Business+Design+Culture The objective of a design is the target of a design, which is people. People understand and react to design based on their experience and background. Read more…
A Study on the Objectives of Communication Design Education for Generation Z Choi, A. Y. (2015). A Study on the Objectives of Communication Design Education for Generation Z. Journal of the Korean Society of Design Culture, 21-3, 675-683. Korean Society of Design Culture (KSDC) Abstract When society changed with time, Read more…
Evaluation of ‘Design Conceptor’ Education, a Methodology for Developing Design Concepts Choi, A. Y. (2015). Evaluation of ‘Design Conceptor’ Education, a Methodology for Developing Design Concepts. Journal of the Korean Society of Design Culture, 21-2, 623-635. Korean Society of Design Culture (KSDC) Abstract The concept achieves a central role in Read more…
NCS Learning Modules (Visual Communication Design) for Vocational Education and Training Choi, A. Y. (2014) Supported by National Competency Standards (NCS) and Korea Research Institute for Vocational Education & Training (KRIVET) What is the NCS Learning Module? The National Competency Standards (NCS) means that the country standardized the skills (knowledge, technology, Read more…
Event Brand Identity for UDA & Shanghai Normal University, Shanghai, China THE CHALLENGE Most wonderful event This exhibition is more significant than any other international shows that have ever been by the Fine Arts College regarding the scale and the number of designers; 106 designers from 20 countries have participated Read more…
Design for Branding2013 Creative Brand Design Conference Art Hall, Seoul Women’s PlazaOctober 24, 201310:00am – 6:00pmKIPFA The quality of products and services offered by companies has become so similar that it’s hard to tell the difference, and know they perceive their minds is at stake. The role of creators is Read more…
Re-branding Andrew’s Ties, an Italian Fashion Brand THE CHALLENGE Italian fashion brand Andrew’s Ties, a renowned Italian fashion brand, and international franchise is set to elevate its presence in Korea by redesigning its brand identity. The brand aims to resonate deeply with Korea’s unique market culture with a fresh slogan, Read more…
30th Anniversary Identity Design for College of Design, Hanyang University ERICA Campus, Ansan, Korea THE CHALLENGE New design boundaries In the age of creation and fusion, the boundaries of the physical and conceptual domains are rapidly disintegrating, and the world of the future, which cannot survive under existing order, is Read more…