Special Graduate Seminar of Shanghai Jiaotong University, Shanghai, China

Frontier Lectures in the Second Half of 2015 (8)
Shanghai Jiaotong University
Shanghai, China
December 18, 2015

Lecture poster


The objective of a design is the target of a design, which is people. People understand and react to design based on their experience and background. Hence designers must explore designs with appropriate communication based on the target’s experience and background. But people have changed and evolved within and with their environment.

In the 21st century, people have realized the importance of design; that it associates with the consumers’ behaviors, so that design has a vital role in branding. The design gives more value to the price and image of the brand amongst More than ever, designers must understand the market and the culture and social codes of a particular target, and they must make stimulus elements and comprehensive elements. Furthermore, they must create systematic and strategic branding and design to maintain its recognition and equity.