Design Models, Research Articles, and Writings
I investigate design challenges from various perspectives, employing qualitative and quantitative research methods to identify the most effective communication solutions. After developing the Conceptor Model in 2006, the Brand Design Model in 2005, and the Culture Code Brand Design (CCBD) Model in 2017, I examined these models in my research articles using experimental designs. I then applied their critical findings to designs and educational initiatives.
ACTIVITIES
- Published a Korean-English Book, Design Conceptor: How to Develop Creative Concepts for Problem Solving (June 6, 2024)
- Published a Korean-English Book, Basic Principles of Visual Communication (August 25, 2023)
- The Role of Culture Codes in the Principle and Derivative Functions of Brand Design
- Branding United Designs Biennial 2021 Online
- Teaching an Online Course for Shanghai Normal University
- Special Lecture Presentation to Government Agency
- Invited Lecture by the University of Wisconsin-Madison
- Our Path Together as Designers for the Next Generations
- User Experience Factors and Culture Codes
- Sharing My Pedagogy with Teaching Designers Alliance, Spain
- Brand Association by Bilingual Typefaces
- The Definition and Audio Touchpoint Category of Sonic Branding
- Culture Code Brand Design (CCBD) Book
- Hanyang ERICA IIE Catalog
- A Study on Geometric Forms and Organic Forms with Consisting Visual Image Type
- Branding United Designs Biennial 2017 Liechtenstein
- Invited Presentation to the Fifth GVC 2017 in Liechtenstein National Museum
- About CCBD Model
- A Keynote Presentation to Dubai
- Event Branding for the 8th United Designs in Jeju, Korea
- A Study on the Basic Elements of Brand Design based on the Brand Identity
