Design Models, Research Articles, and Writings
I approach design challenges comprehensively, employing qualitative and quantitative research methods to uncover the most impactful communication solutions. 2005, I pioneered the Brand Design Model, followed by the Conceptor Model in 2006 and the Culture Code Brand Design (CCBD) Model in 2017. My research articles explore these models through innovative experimental designs, allowing me to apply their crucial insights to various design projects and educational initiatives.
RECENT ACTIVITIES
- Published a Korean-English Book, Design Conceptor: How to Develop Creative Concepts for Problem Solving
- Published a Korean-English Book, Basic Principles of Visual Communication
- The Role of Culture Codes in the Principle and Derivative Functions of Brand Design
- Branding United Designs Biennial 2021 Online
- Teaching an Online Course for Shanghai Normal University
- Special Lecture Presentation to Government Agency
- Invited Lecture by the University of Wisconsin-Madison
- Our Path Together as Designers for the Next Generations
- User Experience Factors and Culture Codes
- Sharing My Pedagogy with Teaching Designers Alliance, Spain
- Brand Association by Bilingual Typefaces
- The Definition and Audio Touchpoint Category of Sonic Branding
- Culture Code Brand Design (CCBD) Book
- Hanyang ERICA IIE Catalog
- A Study on Geometric Forms and Organic Forms with Consisting Visual Image Type
- Branding United Designs Biennial 2017 Liechtenstein
- Invited Presentation to the Fifth GVC 2017 in Liechtenstein National Museum
- About CCBD Model
