Event Brand Identity for the United Designs Biennial Organized by UDA THE CHALLENGE COVID-19 Era On December 31, 2019, the World Health Organization (WHO) was alerted to cases of acute respiratory illness of unknown origin in Wuhan City, China. COVID-19 (with ‘CO’ standing for coronavirus, ‘VI’ for virus, and ‘D’ Read more…
Course Title: Formulating Culture Codes and Brand Design for Branding the 21st Century Invited by Shanghai Normal University, China Three-week course: November 23 – December 11, 2020 Course Brief In this course, the students learn the basic concepts of culture code and brand design by studying the Cultural Code Brand Read more…
A Case Study of SPA Brand Websites in the Context of User Experience Factors and Culture Codes Choi, A. Y., Paek, J. E. (2020). A Case Study of SPA Brand Websites in the Context of User Experience Factors and Culture Code. Journal of Brand Design Research, 18-3, 255-266. Brand Design Association Read more…
A Study on the Brand Association by Bilingual Typefaces Choi, A. Y. (2018). A Study on the Brand Association by Bilingual Typefaces. Journal of Brand Design Research, 16-4, 151-160. Brand Design Association of Korea (BDAK) Abstract This study aims to clarify the relationship between typefaces and brand association in brand design Read more…
A Study on the Definition and Audio Touchpoint Category of Sonic Branding Choi, A. Y. (2018). A Study on the Definition and Audio Touchpoint Category of Sonic Branding. Journal of Brand Design Research, 16-3, 155-164. Brand Design Association of Korea (BDAK) Abstract Advances in technology, diversity of information, and understanding Read more…
Institution Catalog for the Institute of International Education at Hanyang University ERICA Campus, Ansan, Korea THE CHALLENGE Living Language Education The Institute of International Education at Hanyang University ERICA Campus operates with the educational philosophy of “Living Language and Level-up Education.” We offer various language and cultural experience programs to Read more…
Event Brand Identity for UDA & National Museum of Liechtenstein THE CHALLENGE Beautiful nature and heritage Liechtenstein National Museum, the host of the 9th United Designs, was a perfect place for our celebration. The beautiful museum is located in Vaduz, the capital city of Liechtenstein. It is surrounded by beautiful Read more…
Second Int’l Design Conference: From Design to Global Identity American University in the EmiratesDubai International Academic CityOctober 25, 2016, at 10am-5pm Organized by the College of Fine Art & Design of the American University in the Emirates Design, the conference aimed to bring together researchers and practitioners to explore, evaluate Read more…
Event Brand Identity for United Designs Alliance THE CHALLENGE Beautiful island revisited Jeju is the most beautiful island in Korea. It’s known for its beach resorts, volcanic landscape, fresh seafood, outdoor activities, and exotic natural environment. The organizer wants to emphasize the feelings of the location with the event. UDA celebrates Read more…
A Study on the Basic Elements of Brand Design based on Brand Identity Choi, A. Y. (2016). A Study on the Basic Elements of Brand Design based on Brand Identity. Journal of Korean Society of Basic Design & Art, 17-4, 463-475. Korean Society of Basic Design & Art (KSBDA) Abstract Read more…