A Study on the Brand Association by Bilingual Typefaces Choi, A. Y. (2018). A Study on the Brand Association by Bilingual Typefaces. Journal of Brand Design Research, 16-4, 151-160. Brand Design Association of Korea (BDAK) Abstract This study aims to clarify the relationship between typefaces and brand association in brand design Read more…
A Study on the Definition and Audio Touchpoint Category of Sonic Branding Choi, A. Y. (2018). A Study on the Definition and Audio Touchpoint Category of Sonic Branding. Journal of Brand Design Research, 16-3, 155-164. Brand Design Association of Korea (BDAK) Abstract Advances in technology, diversity of information, and understanding Read more…
A brand not only embodies a culture but also actively contributes to it. Consequently, the foundation for effective brand development and design lies in fostering a strong cultural identity. To foster consumer interest and build trust, brands can benefit from integrating culture codes that resonate with their audience. The “Culture Read more…
Institution Catalog for Institute of International Education at Hanyang University ERICA Campus, Ansan, Korea THE CHALLENGE Living language education Hanyang University ERICA Institute of International Education, with an educational philosophy of “Living Language and Level-up Education,” currently operates a variety of language and cultural experience programs to educate the next Read more…
A Study on Geometric Forms and Organic Forms with Consisting Visual Image Type Choi, A. Y. (2017). A Study on Geometric Forms and Organic Forms with Consisting Visual Image Type. Journal of the Korean Society of Design Culture, 23-1, 637-646. Korean Society of Design Culture (KSDC) Abstract Visual images answer Read more…
Event Brand Identity for UDA & National Museum of Liechtenstein THE CHALLENGE Beautiful nature and heritage Liechtenstein National Museum, the host of the 9th United Designs, was a perfect place for our celebration. The beautiful museum is located in Vaduz, the capital city of Liechtenstein. It is surrounded by beautiful Read more…
The Fifth Global Visual Culture (GVC) Symposium Media RoomThe Liechtenstein National MuseumVaduz, LiechtensteinSeptember 13, 2017, at 2-4pm We are connected as human beings in many different ways, but the essential connection among people is communication-based on the visuals. Over our human history, we have created visuals to share the similarity Read more…
Culture Code Brand Design (CCBD) Model To position a brand successfully within society, it must gain society’s attention and trust by applying and communicating cultural codes understood and trusted by the target consumers. Ultimately, the process of brand design research is a question of how to create and transmit cultural Read more…
Second Int’l Design Conference: From Design to Global Identity American University in the EmiratesDubai International Academic CityOctober 25, 2016, at 10am-5pm Organized by the College of Fine Art & Design of the American University in the Emirates Design, the conference aimed to bring together researchers and practitioners to explore, evaluate Read more…
Event Brand Identity for United Designs Alliance THE CHALLENGE Beautiful island revisited Jeju is the most beautiful island in Korea. It’s known for its beach resorts, volcanic landscape, fresh seafood, outdoor activities, and exotic natural environment. The organizer wants to emphasize the feelings of the location with the event. UDA celebrates Read more…