Contribute an Essay for Our Discipline Now 2022, UDA Annual 2021 Choi, A. Y. (2022). “Our Path Together as Designers for the Next Generations.” 2021 UDA Annual, Dec 2021, 44-47. 2020 UDA Annual This essay takes a chapter from my recent book about Brand Design, Culture Code Brand Design Methodology, the third Read more…
Event Brand Identity for United Designs Biennial organized by UDA THE CHALLENGE COVID-19 Era On 31 December 2019, WHO was informed of acute respiratory illness cases of unknown causes in Wuhan CIty, China. COVID-19 (‘CO’ stands for corona, ‘VI’ for virus, and ‘D’ for disease) is quickly spread throughout the Read more…
Course Title: Formulating Culture Codes and Brand Design for Branding the 21st Century Invited by Shanghai Normal University, China Three-week course: November 23 – December 11, 2020 Course Brief In this course, the students learn the basic concepts of culture code and brand design by studying the Cultural Code Brand Read more…
A Case Study of SPA Brand Websites in the Context of User Experience Factors and Culture Code Choi, A. Y., Paek, J. E. (2020). A Case Study of SPA Brand Websites in the Context of User Experience Factors and Culture Code. Journal of Brand Design Research, 18-3, 255-266. Brand Design Association Read more…
A Study on the Brand Association by Bilingual Typefaces Choi, A. Y. (2018). A Study on the Brand Association by Bilingual Typefaces. Journal of Brand Design Research, 16-4, 151-160. Brand Design Association of Korea (BDAK) Abstract This study aims to clarify the relationship between typefaces and brand association in brand design Read more…
A brand not only embodies a culture but also actively contributes to it. Consequently, the foundation for effective brand development and design lies in fostering a strong cultural identity. To foster consumer interest and build trust, brands can benefit from integrating culture codes that resonate with their audience. The “Culture Read more…
Event Brand Identity for UDA & National Museum of Liechtenstein THE CHALLENGE Beautiful nature and heritage Liechtenstein National Museum, the host of the 9th United Designs, was a perfect place for our celebration. The beautiful museum is located in Vaduz, the capital city of Liechtenstein. It is surrounded by beautiful Read more…
The Fifth Global Visual Culture (GVC) Symposium Media RoomThe Liechtenstein National MuseumVaduz, LiechtensteinSeptember 13, 2017, at 2-4pm We are connected as human beings in many different ways, but the essential connection among people is communication-based on the visuals. Over our human history, we have created visuals to share the similarity Read more…
Culture Code Brand Design (CCBD) Model To position a brand successfully within society, it must gain society’s attention and trust by applying and communicating cultural codes understood and trusted by the target consumers. Ultimately, the process of brand design research is a question of how to create and transmit cultural Read more…
Special Graduate Seminar of Shanghai Jiaotong University, Shanghai, China Frontier Lectures in the Second Half of 2015 (8)Shanghai Jiaotong UniversityShanghai, ChinaDecember 18, 201510:00am-Noon Business+Design+Culture The objective of a design is the target of a design, which is people. People understand and react to design based on their experience and background. Read more…