Contribute an Essay for Our Discipline Now 2022, UDA Annual 2021 Choi, A. Y. (2022). “Our Path Together as Designers for the Next Generations.” 2021 UDA Annual, Dec 2021, 44-47. 2020 UDA Annual This essay takes a chapter from my recent book about Brand Design, Culture Code Brand Design Methodology, the third Read more…
Course Title: Formulating Culture Codes and Brand Design for Branding the 21st Century Invited by Shanghai Normal University, China Three-week course: November 23 – December 11, 2020 Course Brief In this course, the students learn the basic concepts of culture code and brand design by studying the Cultural Code Brand Read more…
Ministry of the Interior and Safety, Korea Friday, June 25th, 2021, at 1:00 pm Invited by Ministry of the Interior and SafetyNational Disaster Management Research Institute Friday, June 25th, 20211:00 pm National Standard Design Abstract: Designing for a country is different from designing for a business. Designing for business is Read more…
The Center for East Asian Studies at the University of Wisconsin-Madison A virtual lecture on March 18, 2021 About CEAS CEAS began in 1962 as the East Asian Studies program, building on more than sixty years of research and teaching on China, Japan, and Korea at UW-Madison. Over the years, Read more…
Typo-Image Exploration Typo-Image is a methodology and style I experimented with and practiced graphic design utilizing type, image, and deconstruction. I often teach Type-Image methodology to graduate-level students for constructing a personal style or design assignments. CHOICHOI 2011001 shows geometric patterns by dissecting the stems of the letterforms. CHOICHOI All Read more…
A Case Study of SPA Brand Websites in the Context of User Experience Factors and Culture Code Choi, A. Y., Paek, J. E. (2020). A Case Study of SPA Brand Websites in the Context of User Experience Factors and Culture Code. Journal of Brand Design Research, 18-3, 255-266. Brand Design Association Read more…
Culture Code Exploration Culture Code Brand Design (CCBD) is a methodology I practiced brand design utilizing various concept and visual-based cultural codes we associate with human beings. Hard and sharp but stylish letterform and typography “DYNAMITE” emphasized with brilliant red color and visually framed with unparalleled black lines on the Read more…
Typo-Image Exploration Typo-Image is a methodology and style I experimented with and practiced graphic design utilizing type, image, and deconstruction. I often teach Type-Image methodology to graduate-level students for constructing a personal style or design assignments. CHOICHOI 2003002 shows a “Single” Arcadia typeface designed by a British graphic designer, Neville Read more…
A Study on the Brand Association by Bilingual Typefaces Choi, A. Y. (2018). A Study on the Brand Association by Bilingual Typefaces. Journal of Brand Design Research, 16-4, 151-160. Brand Design Association of Korea (BDAK) Abstract This study aims to clarify the relationship between typefaces and brand association in brand design Read more…
A Study on the Definition and Audio Touchpoint Category of Sonic Branding Choi, A. Y. (2018). A Study on the Definition and Audio Touchpoint Category of Sonic Branding. Journal of Brand Design Research, 16-3, 155-164. Brand Design Association of Korea (BDAK) Abstract Advances in technology, diversity of information, and understanding Read more…