Contribute an Essay for Our Discipline Now 2022, UDA Annual 2021 Choi, A. Y. (2022). “Our Path Together as Designers for the Next Generations.” 2021 UDA Annual, Dec 2021, 44-47. 2020 UDA Annual This essay takes a chapter from my recent book about Brand Design, Culture Code Brand Design Methodology, the third Read more…
Course Title: Formulating Culture Codes and Brand Design for Branding the 21st Century Invited by Shanghai Normal University, China Three-week course: November 23 – December 11, 2020 Course Brief In this course, the students learn the basic concepts of culture code and brand design by studying the Cultural Code Brand Read more…
Ministry of the Interior and Safety, Korea Friday, June 25th, 2021, at 1:00 pm Invited by Ministry of the Interior and SafetyNational Disaster Management Research Institute Friday, June 25th, 20211:00 pm National Standard Design Abstract: Designing for a nation differs significantly from designing for a business. While business design primarily Read more…
The Center for East Asian Studies at the University of Wisconsin-Madison A virtual lecture on March 18, 2021 About CEAS CEAS began in 1962 as the East Asian Studies program, building on more than sixty years of research and teaching on China, Japan, and Korea at UW-Madison. Over the years, Read more…
A Case Study of SPA Brand Websites in the Context of User Experience Factors and Culture Codes Choi, A. Y., Paek, J. E. (2020). A Case Study of SPA Brand Websites in the Context of User Experience Factors and Culture Code. Journal of Brand Design Research, 18-3, 255-266. Brand Design Association Read more…
A Study on the Brand Association by Bilingual Typefaces Choi, A. Y. (2018). A Study on the Brand Association by Bilingual Typefaces. Journal of Brand Design Research, 16-4, 151-160. Brand Design Association of Korea (BDAK) Abstract This study aims to clarify the relationship between typefaces and brand association in brand design Read more…
A Study on the Definition and Audio Touchpoint Category of Sonic Branding Choi, A. Y. (2018). A Study on the Definition and Audio Touchpoint Category of Sonic Branding. Journal of Brand Design Research, 16-3, 155-164. Brand Design Association of Korea (BDAK) Abstract Advances in technology, diversity of information, and understanding Read more…
A brand not only embodies a culture but also actively contributes to it. Consequently, the foundation for effective brand development and design lies in fostering a strong cultural identity. To foster consumer interest and build trust, brands can benefit from integrating culture codes that resonate with their audience. The “Culture Read more…
Culture Code Brand Design (CCBD) Model To successfully position a brand in today’s society, it must capture attention and build trust by effectively applying and communicating cultural codes that resonate with target consumers. The essence of brand design research lies in understanding how to create and convey cultural values that Read more…
Second Int’l Design Conference: From Design to Global Identity American University in the EmiratesDubai International Academic CityOctober 25, 2016, at 10am-5pm Organized by the College of Fine Art & Design of the American University in the Emirates Design, the conference aimed to bring together researchers and practitioners to explore, evaluate Read more…