The brand has a culture and makes culture. Therefore, the standard of brand development and brand design is culture. To gain consumer interest and trust, brands should apply culture codes that consumers understand and trust. In brand development, the expected effects of the “Culture Code Brand Design Methodology” (CCBD), a Read more…
Culture Code Brand Design (CCBD) Model To position a brand successfully within society, it must gain society’s attention and trust by applying and communicating cultural codes understood and trusted by the target consumers. Ultimately, the process of brand design research is a question of how to create and transmit cultural Read more…
Second Int’l Design Conference: From Design to Global Identity American University in the EmiratesDubai International Academic CityOctober 25, 2016, at 10am-5pm Organized by the College of Fine Art & Design of the American University in the Emirates Design, the conference aimed to bring together researchers and practitioners to explore, evaluate Read more…
Special Graduate Seminar of Shanghai Jiaotong University, Shanghai, China Frontier Lectures in the Second Half of 2015 (8)Shanghai Jiaotong UniversityShanghai, ChinaDecember 18, 201510:00am-Noon Business+Design+Culture The objective of a design is the target of a design, which is people. People understand and react to design based on their experience and background. Read more…
Design for Branding2013 Creative Brand Design Conference Art Hall, Seoul Women’s PlazaOctober 24, 201310:00am – 6:00pmKIPFA The quality of products and services offered by companies has become so similar that it’s hard to tell the difference, and know they perceive their minds is at stake. The role of creators is Read more…
Brand Design: Communication Design for Branding The book will remain a valuable knowledge of brand design regardless of the reader’s discipline, as it is for students going along the way to brand designers and readers interested in brand design. It is also an essential reference book for brand managers who Read more…
Specific Characteristics of Sustainable Design and Ephemera Design as Brand Designs Choi, A. Y. (2012). Specific Characteristics of Sustainable Design and Ephemera Design as Brand Designs. Journal of the Korean Society of Design Culture, 18-2, 492-502. Korean Society of Design Culture (KSDC) Abstract ‘Brand’ is one of the important keywords Read more…
Brand Life Cycle supported by Brand Experience Design I formulated the BX Model to build a brand based on understanding the brand, market, target, and culture by utilizing the Recognition Process, Perception Process, Decision Making Process, Decoding Process, and Trending Process. The BX model is the foundation for my design Read more…
Design Management: Managing Design Strategy, Process, and Implementation Written by Kathryn BestPublished by AVA Book, United KingdomISBN 2-940373-12-4 and 978-2-940373-12-3Year published: 2006 The book featured 18 views by 18 professionals from around the world. I contributed a statement about design management from a graphic designer’s point of view. I wrote the Read more…