Designing an Official University Souvenir for Hanyang University THE CHALLENGE The common method is boring Hanyang University wanted a high-quality gift to celebrate the spirit of the university with foreign visitors and high donors. Previously, Hanyang University applied the university identity logo on the pre-made souvenirs which are the standard method of Read more…
Exhibition Catalog forSixth United Designs Int’l ExhibitionSt. Louis, Missouri USA THE CHALLENGE Connecting the world This catalog includes the Second Global Visual Culture Symposium, Keynote Speaker, four Featured Designers (UDA Medallions), Environmental Awareness Posters (International Poster Exhibition), and Commercial Designs. THE SOLUTION Now and tomorrow As we all know, our Read more…
Re-branding Andrew’s Ties, an Italian Fashion Brand THE CHALLENGE Italian fashion brand Andrew’s Ties is an Italian fashion brand and an international franchise brand. They wanted to redesign the brand identity, brand slogan, brand color, and package design to accommodate the new market culture, Korea. THE SOLUTION Re-branding the brand Read more…
30th Anniversary Identity Design for College of Design, Hanyang University ERICA Campus, Ansan, Korea THE CHALLENGE New design boundaries In the age of creation and fusion, the boundaries of the physical and conceptual domains are rapidly disintegrating, and the world of the future, which cannot survive under existing order, is Read more…
Book Cover Design forSimseuldang Publication THE CHALLENGE New music textbooks There were many things that Western music history classes need. In the classes, the textbooks were too big or too simple. Also, the books rarely had enough musical notes, and they did not even consider the sounds required. Therefore, Western Read more…
Exhibition Catalog forFifth United Designs Int’l ExhibitionCyprus 2011 THE CHALLENGE Featured designers This catalog includes the first Global Visual Culture Symposium, five Featured Designers (UDA Medallions), Environmental Awareness Posters (International Poster Exhibition), and Commercial Designs. THE SOLUTION A proud place for the history One hundred sixty-four designers and five featured Read more…
Event Identity for an International Concert at the Seoul Arts Center THE CHALLENGE Celebrating Mozart The year 2006 was Wolfgang Amadeus Mozart’s 250th anniversary, and many countries celebrated his birthday by organizing an anniversary concert. Korea was no exception. In Korea, the Seoul Arts Center planned to invite the world-renowned Read more…
Exhibition Catalog forFourth United Designs Int’l ExhibitionLos Angeles, California USA THE CHALLENGE Gallery talk for all This catalog includes a Gallery Talk, eight Featured Designer Firms (UDA Medallions), Environmental Awareness Posters (International Poster Exhibition), and Commercial Designs. THE SOLUTION A thoughtful event in Los Angeles One hundred eighty-three designers and Read more…
WAM and FIT Planning for Seocho-gu Government THE CHALLENGE Planning for the future Seocho-gu asked me in need of a study based on a plan to create tourism and streets in Seocho-gu, Seoul. Seocho-gu is an area developed as a residential area by Seoul’s urban development plan in the 1970s, Read more…
Magazine Cover Design forKorean Tourism Organization (KTO) THE CHALLENGE Hallyu, a new cultural phenomenon The term Hallyu began to be used in Taiwan, China, and Korea as Korea’s pop culture became well-known, and as of February 2000, the Chinese media used the term Hallyu to express the phenomenon. The Korea Read more…