WAM and FIT Planning for Seocho-gu Government


Planning for the future

Seocho-gu asked me in need of a study based on a plan to create tourism and streets in Seocho-gu, Seoul. Seocho-gu is an area developed as a residential area by Seoul’s urban development plan in the 1970s, especially in Banpo-dong, Jamwon-dong, and Seocho-dong with large apartment complexes and new urban landscape. Yangjae-dong’s Yanggok wholesale market, Namburo terminal, and Seoul Express Bus Terminal in Banpo-dong serve as the southern gates of Seoul. Also, the base of Umyunsan Mountain in Seocho-dong includes the Seoul Arts Center, the nation’s largest general art area, and the Court and the Public Prosecutors’ Office, which are developing into cultural and administrative centers. 


Effective and economic strategy

Specialized Theme Streets have been needed for the growing domestic tourism industry. Especially, as the number of Free Independent Traveler (FIT) is increasing worldwide due to smartphone technology, tourism resources are needed for tourists to walk around and experience the local culture. So I utilized the Walking Attenuation Mapping (WAM) research method which I conducted to study the Seoul area for the Korea Tourism Organization (KTO). And based on the public transportation system, subway stations, and bus stops, the criteria for the location of local Specialized Theme Streets and public design facilities were studied. 


More experiences for more FITs

Seocho-gu plans to develop more specialized theme streets to promote FIT into the area. The bus routes and area/point attractions need to adjust according to the strategic WAM planning in the future. 

Seocho-gu Building Number Sign System

Seocho-gu Wayfinding for FIT

Photography Gallery

Responsibilities: consulting, data analysis, WAM, camera journal, site observation, distance measurements, simulations, data information design, experience design, concept, and photography.