Invited to De Future, International Conference Seminar

Design-Based Learning (DBL) is Better than Problem-Based Learning (PBL) for Educating Design Students in the 21St Century De Future: New Design Education For The FutureInternational Conference Seminar Organized ByHaishang Tuzhi PublisherUnited Designs Alliance Shanghai Peoples Square Center, Shanghai City XuhuiDistrict Wedind Road No. 258 D1-1, Shanghai, China Schedule Wed, September 27, 201714:00~19:00 Read more…

About CCBD Model

Culture Code Brand Design (CCBD) Model To position a brand successfully within society, it must gain society’s attention and trust by applying and communicating cultural codes understood and trusted by the target consumers. Ultimately, the process of brand design research is a question of how to create and transmit cultural Read more…

Brand Design Book

Brand Design: Communication Design for Branding The book will remain a valuable knowledge of brand design regardless of the reader’s discipline, as it is for students going along the way to brand designers and readers interested in brand design. It is also an essential reference book for brand managers who Read more…