Brand Life Cycle supported by Brand Experience Design I formulated the BX Model to build a brand based on understanding the brand, market, target, and culture by utilizing the Recognition Process, Perception Process, Decision Making Process, Decoding Process, and Trending Process. The BX model is the foundation for my design Read more…
Building Beautiful Event Identity for Korea Institute of Design Promotion (KIDP) THE CHALLENGE Design is popular The Design College Fair, hosted by the Korea Design Promotion Agency, was held at the COEX Convention Hall with national design universities from November 19 to November 23. With the growing impact of the Read more…
Hangeul-gak, a personal style that I strive to the perfection The basic shapes and colors of the Hangeul-gak system have symbolic meanings. Colors and lines hide precisely as much as they show Poetry gains language by itself, but it erases just as much. My work begins with the relational tension Read more…