This book is intended for exceptional designers who shape culture, influence society, and drive economic change.
About
This book serves as an essential guide to the core theories, concepts, techniques, and visual languages that underpin the world of design. It’s an invaluable resource for anyone looking to embark on a journey in design education, equipping aspiring designers and artists with the crucial skills to thrive in their fields.
By focusing on visual communication, this book empowers responsible designers to sharpen their perceptual abilities and navigate the complexities of visual dialogue. The author skillfully distills intricate visual theories into relatable design examples, complemented by engaging in self-study tasks that ensure the learning process remains accessible and practical.
Key Topics Explored in This Book:
- A Thorough Introduction to Visual Communication Design
- Detailed Insights into Visual Elements and Their Attributes
- The Application of Gestalt Principles in Effective Design Methodology
- Mastering Communication Through Color and Imagery
- Understanding the Role of Space and Time in Design Dynamics
Contents
• Introduction
• Visual Communication
• Basic Visual Components
• Basic Visual Characteristics
• Visual Interaction
• The Four Aspects of Gestalt
• Figure-Ground Relationship
• Law of Prägnanz
• Color Structure
• Image Structure
• Spatial Structure
• Concept of Time
• Learning Exercises
• Appendices
• Index, References, Contributors
This book delves into the crucial importance of visual communication in design education and presents practical strategies to deepen understanding in this field. To truly grasp the art of visual communication, one must first comprehend the foundational principles of sight and perception. Educators are instrumental in shaping students’ capacities to thoughtfully arrange, organize, and interpret visual information, which is vital for success across various disciplines where keen observation is essential.
Product details
Publisher: BookLab (August 25, 2023)
Language: Korean & English
Paperback: 212 pages
ISBN: 9791193304303
E-Book: 9791193304310
Dimension: 140x225mm
Weight: 500g
Price: ￦16,800 (Online sale $11.28 = ￦15,120)
E-commerce Link: http://gsearch.gmarket.co.kr/Listview/Search?keyword=Basic%20Principles%20of%20Visual%20Communication
The work was supported by the research fund of Hanyang University (HY-2022-1585)
