For great designers who move culture, society, and economy.
About
This book offers a comprehensive exploration of fundamental visual theories, concepts, techniques, and essential visual language. It serves as a valuable resource for design education, equipping learners with the skills they need to evolve into professional designers and artists.
This book serves as a valuable resource for studying visual communication, empowering responsible designers to enhance their visual perception skills. It simplifies complex visual communication theories by using relatable design examples and offers a range of engaging learning tasks for self-study, making the learning experience both accessible and practical.
Key Topics Explored in This Book:
– A Comprehensive Overview of Visual Communication Design
– In-Depth Analysis of Visual Elements and Their Characteristics
– Application of Gestalt Principles in Design Methodology
– Effective Communication Through Color and Imagery
– The Impact of Space and Time on Design Dynamics
Contents 목차
• Introduction
• Visual Communication
• Basic Visual Components
• Basic Visual Characteristics
• Visual Interaction
• The Four Aspects of Gestalt
• Figure-Ground Relationship
• Law of Prägnanz
• Color Structure
• Image Structure
• Spatial Structure
• Concept of Time
• Learning Exercises
• Appendices
• Index, References, Contributors
This book explores the vital role of visual communication in design education and offers methods to enhance understanding in this area. To fully appreciate the process of visual communication, it’s important to understand the principles of sight and perception. Educators play a crucial role in cultivating students’ abilities to thoughtfully arrange, organize, and interpret visual information across diverse fields where observation is key to success.
Product details
Publisher: BookLab (August 25, 2023)
Language: Korean & English
Paperback: 212 pages
ISBN: 9791193304303
E-Book: 9791193304310
Dimension: 140x225mm
Weight: 500g
Price: ￦16,800 (Online sale $11.28 = ￦15,120)
E-commerce Link: http://gsearch.gmarket.co.kr/Listview/Search?keyword=Basic%20Principles%20of%20Visual%20Communication
The work was supported by the research fund of Hanyang University (HY-2022-1585)
