Re-branding Andrew’s Ties, an Italian Fashion Brand THE CHALLENGE Italian fashion brand Andrew’s Ties is an Italian fashion brand and an international franchise brand. They wanted to redesign the brand identity, brand slogan, brand color, and package design to accommodate the new market culture, Korea. THE SOLUTION Re-branding the brand Read more…
Event Identity for an International Concert at the Seoul Arts Center THE CHALLENGE Celebrating Mozart The year 2006 was Wolfgang Amadeus Mozart’s 250th anniversary, and many countries celebrated his birthday by organizing an anniversary concert. Korea was no exception. In Korea, the Seoul Arts Center planned to invite the world-renowned Read more…
Magazine Cover Design forKorean Tourism Organization (KTO) THE CHALLENGE Hallyu, a new cultural phenomenon The term Hallyu began to be used in Taiwan, China, and Korea as Korea’s pop culture became well-known, and as of February 2000, the Chinese media used the term Hallyu to express the phenomenon. The Korea Read more…
Experience Design & Booklet Design, Europe Safety Guideline for College Students, Supported by Korean Governments THE CHALLENGE Europe travel reality It is only a large peninsula of the Eurasian continent in geography, but by political, ethnic and linguistic concepts, it is one distinct characteristic. There are so many dangerous factors Read more…
Event Identity and Poster Design for the Ministry of Culture and Tourism (MCT) and the Korea Tourism Organization (KTO) THE CHALLENGE Need a strong event identity The Korea Tourism Organization needed a strong event identity to promote the tourism storytelling contest in a fun and fresh interpretation of domestic tourism Read more…