6th ADC Tsukuba
Tsukuba International Congress Center
October 14-17, 2003
The Japanese Society for the Science of Design(JSSD) and The Japan Society of Kansei Engineering (JSKE) with the joint sponsorship of the Science Council of Japan, and in collaboration with the Korean Society of Design Science (KSDS), Chinese Federation of Senior Design Education, the Chinese Federation of Senior Design Education (CFSDE), the Chinese Institute of Design (CID) and the Design Research Society(DRS) of Britain, held the 6th Asian Design International Conference (6th ADC) from October 14 to 17, 2003, in Tsukuba, Japan.
The main theme is “Integration of Knowledge, Kansei*, and Industrial power.” The program of the conference includes various sessions, speeches, activities: Original Article Presentation, a symposium on Doctoral Education in Design, the Asian Design Research Proposition, the Design Research Show-Case, and a Design Exhibition. Through this conference, we would like to take this opportunity to promote a mutual understanding of design researches around Asian countries and contributing to the creation of the new research and education system based on the identity of each country.
* “Kansei” which is a term peculiar to Japan, means the high order function of the brain as a source of inspiration, intuition, pleasure/displeasure, taste, curiosity, aesthetics, and creation.
Theme: Design Theory, Design Methodology
How to Create the Value of a Concept through Formulating the Interdependent Variables (IDV) and the Dependent Variables (DV)
Abstract: While teaching the students, I have become familiar with the fact that students are generating a concept based on analyzing the researched information. But there is no practical method to characterize the value of an idea for connecting the receivers and the message. Therefore, I created this design methodology for formulating the value of a concept. The designers consciously create a tangible property with an appropriate concept and visual attributes so that ultimately its message can communicate clearly to the viewers and influence either their decision or their remembrance of a message. The concept is expressed through visual and verbal information through visual forms. If the concept is not related to the target’s needs and desires, then it is considered a weak concept. Therefore, this design methodology defines the values that the viewers could respond to the concept. This design methodology is based on the statement, “The Dependent Variables are interchangeable variables that support the Interdependent Variables, and the Inter-dependent Variables are co-dependable variables that closely relate to the topic and the concept.” The Dependent Variable (DV) is a variable that describes the feeling and action. The Interdependent Variable (IDV) is a variable that represents the qualified issues of a message. To create an appropriate concept, first, decide the target and subject matter for the design. Second, generate the IDV and DV, then correlate and learn a variety of IDV and DV relationships. Third, based on the second step, determine possible concept directions. Fourth, define the purpose of design, design effects, and concept. Fifth, finalize a concept and design direction.
Keywords: Interdependent Variable (IDV), Dependent Variable (DV), Topic, Design Concept, Design Direction