For great designers who move culture, society, and economy. About This book offers a comprehensive exploration of fundamental visual theories, concepts, techniques, and essential visual language. It serves as a valuable resource for design education, equipping learners with the skills they need to evolve into professional designers and artists. This Read more…
Course Title: Formulating Culture Codes and Brand Design for Branding the 21st Century Invited by Shanghai Normal University, China Three-week course: November 23 – December 11, 2020 Course Brief In this course, the students learn the basic concepts of culture code and brand design by studying the Cultural Code Brand Read more…
A Case Study of SPA Brand Websites in the Context of User Experience Factors and Culture Code Choi, A. Y., Paek, J. E. (2020). A Case Study of SPA Brand Websites in the Context of User Experience Factors and Culture Code. Journal of Brand Design Research, 18-3, 255-266. Brand Design Association Read more…
Photographic Records of National Standard Designs in Korea since 2009 Street Name Signs Building Number Signs Area Directory Sign System Parody Design National Standard Design Research National Standard Signs Manual Photography Gallery Invited Exhibition in China
A brand not only embodies a culture but also actively contributes to it. Consequently, the foundation for effective brand development and design lies in fostering a strong cultural identity. To foster consumer interest and build trust, brands can benefit from integrating culture codes that resonate with their audience. The “Culture Read more…
Culture Code Brand Design (CCBD) Model To position a brand successfully within society, it must gain society’s attention and trust by applying and communicating cultural codes understood and trusted by the target consumers. Ultimately, the process of brand design research is a question of how to create and transmit cultural Read more…
Invited by Graduate School, Shanghai Normal University, China About Typo-Image Texts are always parts of other texts; there is never a pure text. Albert Young Choi developed the ‘Typo-Image’ methodology, integrating typography and image utilizing “text is always part of different text, and never pure text.” Through the ‘Typo-Image’ methodology, Read more…
Street Name Signs, Building Number Signs, and Information Signs System Research Supported by Korean National Governments THE CHALLENGE Designs for the new street number address system For many years, Korea’s street name and building number signs used the lot number address system, which was a part of irregular and indiscriminate Read more…
‘Conceptor’ Model is a methodology for developing design concepts in the context of a Multilayer Perceptron ‘Conceptor’ Model is a design concept development methodology approached in the context of Multilayer Perceptron, consisting of the following elements. First, the ‘Conceptor’ components are based on the characteristics of the components of the Read more…