This book is intended for exceptional designers who shape culture, influence society, and drive economic change. About This book serves as an essential guide to the core theories, concepts, techniques, and visual languages that underpin the world of design. It’s an invaluable resource for anyone looking to embark on a Read more…
Course Title: Formulating Culture Codes and Brand Design for Branding the 21st Century Invited by Shanghai Normal University, China Three-week course: November 23 – December 11, 2020 Course Brief In this course, the students learn the basic concepts of culture code and brand design by studying the Cultural Code Brand Read more…
A Case Study of SPA Brand Websites in the Context of User Experience Factors and Culture Codes Choi, A. Y., Paek, J. E. (2020). A Case Study of SPA Brand Websites in the Context of User Experience Factors and Culture Code. Journal of Brand Design Research, 18-3, 255-266. Brand Design Association Read more…
Photographic Records of National Standard Designs in Korea since 2009 Street Name Signs Building Number Signs Area Directory Sign System Parody Design National Standard Design Research National Standard Signs Manual Photography Gallery Invited Exhibition in China
A brand not only embodies a culture but also actively contributes to it. Consequently, the foundation for effective brand development and design lies in fostering a strong cultural identity. To foster consumer interest and build trust, brands can benefit from integrating culture codes that resonate with their audience. The “Culture Read more…
Culture Code Brand Design (CCBD) Model To successfully position a brand in today’s society, it must capture attention and build trust by effectively applying and communicating cultural codes that resonate with target consumers. The essence of brand design research lies in understanding how to create and convey cultural values that Read more…
Invited by Graduate School, Shanghai Normal University, China About Typo-Image Texts are always parts of other texts; there is never a pure text. Albert Young Choi developed the ‘Typo-Image’ methodology, integrating typography and image utilizing “text is always part of different text, and never pure text.” Through the ‘Typo-Image’ methodology, Read more…
Street Name Signs, Building Number Signs, and Information Signs System Research Supported by Korean National Governments THE CHALLENGE Designs for the new street number address system For many years, Korea’s street name and building number signs used the lot number address system, which was a part of irregular and indiscriminate Read more…
‘Conceptor’ Model is a methodology for developing design concepts in the context of a Multilayer Perceptron ‘Conceptor’ Model is a design concept development methodology approached in the context of Multilayer Perceptron, consisting of the following elements. First, the ‘Conceptor’ components are based on the characteristics of the components of the Read more…