Brand Life Cycle supported by Brand Experience Design I formulated the BX Model to build a brand based on understanding the brand, market, target, and culture by utilizing the Recognition Process, Perception Process, Decision Making Process, Decoding Process, and Trending Process. The BX model is the foundation for my design Read more…
International Symposiodesign Amman 2006, Jordan Applied Science Private UniversityAmman, JordanApril 30-May 5, 2006 SYMPOSIODESIGN – AMMAN 2006 is the name given to the first event of its kind in the Middle East; a six days forum that will include students’ graphic works from all over the world and exchange of Read more…
Invited by Roger Williams University, Oregon State University, and California State University Northridge Roger Williams University Lecture SeriesJanuary 26, 2006, at 5:30pmRoger Williams UniversityBristol, Rhode Island The University of Oregon Invited LectureFebruary 2, 2006, at 7:00pmOregon State UniversityCorvallis, Oregon CSUN Special Invited LecturesFebruary 8, 2006, at 7:00pmCalifornia State University NorthridgeNorthridge, California Coneptor Read more…
‘Conceptor’ Model is a methodology for developing design concepts in the context of a Multilayer Perceptron ‘Conceptor’ Model is a design concept development methodology approached in the context of Multilayer Perceptron, consisting of the following elements. First, the ‘Conceptor’ components are based on the characteristics of the components of the Read more…
Layout Formalization: A Design Methodology for Effective Layout Formation Choi, A. Y. (2004). Layout Formalization: A Design Methodology for Effective Layout Formation. Journal of Basic Design & Art, 5-4, 168-177. Korean Society of Basic Design & Art (KSBDA) Abstract The eye is the most active part of the human sensory Read more…
IEN Conference and Assembly The University of BrightonBrighton, UKJune 21-22, 2003 The two-day IEN Conference included speakers from 9 countries who reflected on graphic design education in different geographic, social and economic environments and addressed the challenges facing design education in these areas. A number of educational challenges are common Read more…