Layout Formalization: A Design Methodology for Effective Layout Formation

Choi, A. Y. (2004). Layout Formalization: A Design Methodology for Effective Layout Formation. Journal of Basic Design & Art, 5-4, 168-177.

Korean Society of Basic Design & Art (KSBDA)

Abstract

The eye is the most active part of the human sensory organs. It takes about 300 msec fixation period to view the layout. An eye blink takes about 20 msec. With these rapid eye movements, designers should study how to give the eye interest and participation in the layout for developing an active layout formation. The designers must know how to control the rapid eye movements, and always study the most effective way to accomplish it. This knowledge can expand visual literacy for the designer. Especially in the Visual Communication Design discipline, the layout is an essential element to communicate the concept and message. At the same time, the layout is a primary role to give visual interest to the viewers.

Therefore, this study, ‘Layout Formalization’ design methodology, is based on analyzing the concept of the eye movements, focal points, emphasis, visual direction, and visual hierarchy as the basic theory of the design methodology. The design process of the Layout Formalization has four parts: 1) Morphologic Factors, 2) Focal Lines, 3) Compositional Bar, and 4) Visual Hierarchy Bars. It makes possible to develop layout with visual expression consciously. Also, Layout Formalization helps to develop creative layout designs during the design idealization development phase and to educate the design students and beginner designers to create useful layout design skills. 

Keywords: Layout, Methodology, Publication Design