Special Graduate Seminar of Shanghai Jiaotong University, Shanghai, China Frontier Lectures in the Second Half of 2015 (8)Shanghai Jiaotong UniversityShanghai, ChinaDecember 18, 201510:00am-Noon Business+Design+Culture The objective of a design is the target of a design, which is people. People understand and react to design based on their experience and background. Read more…
Design for Branding2013 Creative Brand Design Conference Art Hall, Seoul Women’s PlazaOctober 24, 201310:00am – 6:00pmKIPFA The quality of products and services offered by companies has become so similar that it’s hard to tell the difference, and know they perceive their minds is at stake. The role of creators is Read more…
Brand Design: Communication Design for Branding The book will remain a valuable knowledge of brand design regardless of the reader’s discipline, as it is for students going along the way to brand designers and readers interested in brand design. It is also an essential reference book for brand managers who Read more…
Specific Characteristics of Sustainable Design and Ephemera Design as Brand Designs Choi, A. Y. (2012). Specific Characteristics of Sustainable Design and Ephemera Design as Brand Designs. Journal of the Korean Society of Design Culture, 18-2, 492-502. Korean Society of Design Culture (KSDC) Abstract ‘Brand’ is one of the important keywords Read more…
Typo-Image Exploration Typo-Image is a methodology and style I experimented with and practiced graphic design utilizing type, image, and deconstruction. I often teach Type-Image methodology to graduate-level students for constructing a personal style or design assignments. CHOICHOI 2011001 shows geometric patterns by dissecting the stems of the letterforms. CHOICHOI All Read more…
Brand Life Cycle supported by Brand Experience Design I formulated the BX Model to build a brand based on understanding the brand, market, target, and culture by utilizing the Recognition Process, Perception Process, Decision Making Process, Decoding Process, and Trending Process. The BX model is the foundation for my design Read more…
Design Management: Managing Design Strategy, Process, and Implementation Written by Kathryn BestPublished by AVA Book, United KingdomISBN 2-940373-12-4 and 978-2-940373-12-3Year published: 2006 The book featured 18 views by 18 professionals from around the world. I contributed a statement about design management from a graphic designer’s point of view. I wrote the Read more…
Culture Code Exploration Culture Code Brand Design (CCBD) is a methodology I practiced brand design utilizing various concept and visual-based cultural codes we associate with human beings. Hard and sharp but stylish letterform and typography “DYNAMITE” emphasized with brilliant red color and visually framed with unparalleled black lines on the Read more…
Typo-Image Exploration Typo-Image is a methodology and style I experimented with and practiced graphic design utilizing type, image, and deconstruction. I often teach Type-Image methodology to graduate-level students for constructing a personal style or design assignments. CHOICHOI 2003002 shows a “Single” Arcadia typeface designed by a British graphic designer, Neville Read more…