Brand Life Cycle supported by Brand Experience Design I formulated the BX Model to build a brand based on understanding the brand, market, target, and culture by utilizing the Recognition Process, Perception Process, Decision Making Process, Decoding Process, and Trending Process. The BX model is the foundation for my design Read more…
‘Conceptor’ Model is a methodology for developing design concepts in the context of a Multilayer Perceptron ‘Conceptor’ Model is a design concept development methodology approached in the context of Multilayer Perceptron, consisting of the following elements. First, the ‘Conceptor’ components are based on the characteristics of the components of the Read more…
My Posters as Permanent Collections by the US Library of Congress The best poster designs from 1999 to 2005 Posters were printed on large papers and posted on people’s favorite places as a means of informing messages to thousands of people. Commercial posters today demand less of paper printing and Read more…
Building Beautiful Event Identity for Korea Institute of Design Promotion (KIDP) THE CHALLENGE Design is popular The Design College Fair, hosted by the Korea Design Promotion Agency, was held at the COEX Convention Hall with national design universities from November 19 to November 23. With the growing impact of the Read more…
Hangeul-gak, a personal style that I strive to the perfection The basic shapes and colors of the Hangeul-gak system have symbolic meanings. Colors and lines hide precisely as much as they show Poetry gains language by itself, but it erases just as much. My work begins with the relational tension Read more…
Initiated a Typeface and Font Design Since 1995 THE CHALLENGE Personal signature typeface Typefaces represent an idea, culture, time, and history. Throughout history, the typefaces converted into a stereotype in delivering messages. Some typeface features represent concepts, but as globalization occurs, stereotype designs do not significantly affect concepts. THE SOLUTION Read more…