The Center for East Asian Studies at the University of Wisconsin-Madison
A virtual lecture on March 18, 2021
About CEAS
CEAS began in 1962 as the East Asian Studies program, building on more than sixty years of research and teaching on China, Japan, and Korea at UW-Madison. Over the years, it has grown from fewer than a dozen faculty members teaching thirty graduate-level courses to more than seventy faculty members teaching nearly three hundred courses at undergraduate and graduate levels.
The Center for East Asian Studies (CEAS) connects East Asia to the University of Wisconsin-Madison. One of UW-Madison’s eight federally funded National Resource Centers, CEAS, is dedicated to all research, education, and outreach related to China, Japan, and Korea.
Thursday, March 18
Invited Lectures by The Center for East Asian Studies
Institute for Regional and International Studies
The University of Wisconsin-Madison
Integrated Design: Korea Prepares for the New Millennium
Abstract:
South Korea’s street address system underwent a significant transformation in 2007 after more than 100 years of irregularity. Dr. Albert Young Choi, a distinguished professor of Brand Design and Experience Design at Hanyang University, offers valuable insights into how street name and building number signage have evolved from a notorious source of visual clutter into a cohesive and systematic design standard. His groundbreaking research has streamlined wayfinding, effectively reducing travel time and congestion while significantly cutting logistics costs and improving daily navigation for everyone.
Beyond functionality, Dr. Choi’s innovative designs, infused with Korean aesthetics and sensibility, create a striking visual appeal that enhances the urban landscape. Since completing his research in 2008, his contributions have revitalized Korea’s streetscapes, fostering a more attractive urban environment and significantly boosting the nation’s reputation on the global stage.
