A Study on the Definition of Design Based on the Functions of Visual Form

Choi, A. Y. (2005). A Study of the Design Definition based on the Functions of the Visual Form. Journal of Basic Design & Art, 6-3, 111-121.

Korean Society of Basic Design & Art (KSBDA)

Abstract

In contemporary society, characterized by information and globalization, the term ‘Design’ has transcended being merely a buzzword to become an integral part of everyday language. Design serves as a means for individuals to express their self-image. ‘Design’ originates from the Greek term ‘Designare,’ which means ‘to mark out.’ Many scholars and dictionaries interpret it as an action. However, the meaning of design has evolved, becoming increasingly ambiguous. This shift suggests that the term ‘Design’ is becoming overly popularized within culture, often used unconsciously by both the sender and the receiver without a clear understanding of its true meaning.

This study aims to define ‘Design’ by exploring the etymology of the word ‘Form,’ which represents the outcome of the design process. By analyzing the relationship between the insights of Vitruvius, a Roman architect, and the definition of form, this research identifies three essential elements of design: Style, Aesthetic, and Concept. These elements are categorized into two general definitions: explicit and implicit. The findings of this study, including the new definition of design and its fundamental elements, will contribute to design education and the design profession, facilitating further research in these areas.

Keywords: Aesthetic, Concept, Design, Style