National Standard Designs & Photo Records
In 2009, I launched National Standard Designs for Korea, a groundbreaking initiative aimed at revolutionizing the design landscape in our country. Over the years, my work has shaped aesthetic preferences and profoundly impacted societal values and cultural dynamics. By closely examining the intersection of design and cultural behavior, I have identified key trends that deeply resonate with the public, allowing my designs to cultivate a stronger sense of community, belonging, and national pride.
My dedication to understanding the consequences of design extends well beyond aesthetics; it embodies a vision of how design can strategically influence society. Through detailed research, I have investigated how design choices can evoke robust emotional responses and drive cultural transformations, ultimately enhancing Korea’s national identity and branding on the global stage.
Since the inception of this initiative, I have been committed to documenting my journey and the evolution of my designs across various settings. I have titled this endeavor “Journey of a Design: Unveiling the Heartfelt Story of Public Design,” which encapsulates the visual elements of my work alongside the stories and intentions behind each creation. This ongoing project features carefully curated galleries filled with selected photographs and narratives from my experiences, each representing a significant chapter in my quest. As I continue this journey, I remain resolute in my mission to explore and expand the transformative power of design within our society, with an ever-expanding vision ahead.
