The Basic Elements for Developing Creative Design Concept
Choi, A. Y. (2009). The Basic Elements for Developing Creative Design Concept. Journal of Korean Society of Basic Design & Art, 10-2, 498-509.
Korean Society of Basic Design & Art (KSBDA)
Abstract
The design concept is a crucial element that conveys meaning, communicates a message, and ultimately shapes the design’s form. This study explores the origins of the design concept and the key components necessary for its development, aiming to establish fundamental principles. Since design concepts originate from the human brain, this research draws upon insights from cognitive science to argue for the essential elements required to generate creative design concepts.
The researcher examines knowledge as a fundamental element of the design concept by referencing Brynes’s classification of knowledge. Additionally, the study discusses Wallas’s original process for developing ideas. To foster understanding, design problem examples are presented, along with an analysis of Guilford’s work on “Creativity” and Carroll’s research on “Decision-Making,” which initiates the thinking process for creative design concepts.
The findings indicate that designers must possess a strong linguistic and visual knowledge foundation during the initial phase of the creative process (Preparation Phase) to understand design problems effectively. In the next phase (Incubation Phase), designers rest and allow ideas to develop by utilizing four methods to acquire new knowledge: Declarative Knowledge, Procedural Knowledge, Conceptual Knowledge, and Episodic Knowledge. In the third phase (Illumination Phase), this newly acquired knowledge can be transformed into innovative ideas. Finally, in the fourth phase (Verification Phase), designers evaluate multiple potential design ideas and utilize the decision-making process to select a unique and differentiated creative design concept.
Keywords: Concept, Creative Design Concept, Creativity, Design Concept
