Event Brand Identity for the United Designs Biennial Organized by UDA
THE CHALLENGE
COVID-19 Era
On December 31, 2019, the World Health Organization (WHO) was alerted to cases of acute respiratory illness of unknown origin in Wuhan City, China. COVID-19 (with ‘CO’ standing for coronavirus, ‘VI’ for virus, and ‘D’ for disease) rapidly spread across the globe. By August 2021, WHO estimated that about 10% of the global population, roughly 211 million people, had been infected, and approximately 4.42 million people had died. We all had to adapt to a new way of life. Many international events were canceled or postponed, including the United Designs Biennial, which was rescheduled from 2019 to 2020 and then to 2021. As a result, UDA held an online event on Wednesday, October 13, 2021.
THE SOLUTION
Online Event Identity
The design relies on essential elements that effectively convey a message. The impact of the design on communication depends on how well these visual elements interact and creatively express a new visual language. In this case, circles, lines, and shapes combine to depict “10” alongside a smiley face. This cheerful visual conveys a childlike essence, where the building blocks symbolize each participant in the event, contributing to the collective culture of the United Designs Alliance, the host and organizer of the event.
THE MINDSET
Message to the world
The brand identity for this event extends into digital marketing across various platforms, including Facebook, LinkedIn, Instagram, and different website pages. These touchpoints serve as cultural codes, ensuring that visitors feel warmly welcomed.
Visit the website for the United Designs Biennial 2021 Online: United Designs Bienniel 2021 Online
CREDIT
Creative Director: Albert Young Choi
Designers: Hongwei Li, Zhaowen Li, Yanshu Wang
Responsibilities: Consulting, research, concept, logo design, photography, typography, pattern design, image correction, color correction, layout design, comprehensive design, production design, and pre-press