Event Brand Identity for United Designs Biennial organized by UDA
THE CHALLENGE
COVID-19 Era
On 31 December 2019, WHO was informed of acute respiratory illness cases of unknown causes in Wuhan CIty, China. COVID-19 (‘CO’ stands for corona, ‘VI’ for virus, and ‘D’ for disease) is quickly spread throughout the world and according to August 2021 WHO estimated possibly 10% of the global population, or 211 million people suspected and 4.42 million people died. We all have to face and adopt a new way of life! Many international events were canceled and postponed, even United Designs Biennial 2019 to postpone to 2020 and 2021. Instead, UDA decided to have an Online event on Wednesday, October 13, 2021.
THE SOLUTION
Online Event Identity
Design constructed by basic elements which support the message to the people. How to impact the design’s message depends on how well these visual elements interact and imply a new visual language creatively. The circle, line, and shapes form “10th” and a smiley face. Its pleasant visual message is somewhat childlike and building blocks are like each participant in the event to create a pattern as a culture of United Designs Alliance, the host, and organizer of the event.
THE MINDSET
Message to the world
This event’s brand identity extends designs for the appropriate digital marketing such as Facebook, Linkedin, Instagram, and Website pages. These touchpoints are acting as general culture codes of the event. The visitors feel a pleasant welcome.
Visit the website: United Designs Bienniel 2021 Online
CREDIT
Creative Director: Albert Young Choi
Designers: Hongwei Li, Zhaowen Li, Yanshu Wang, Xiao Han
Responsibilities: consulting, research, concept, logo design, photography, typography, pattern design, image correction, color correction, layout design, comprehensive design, production design, pre-press, and press-check
