Re-branding Andrew’s Ties, an Italian Fashion Brand
THE CHALLENGE
Italian fashion brand
Andrew’s Ties, a renowned Italian fashion brand, and international franchise is set to elevate its presence in Korea by redesigning its brand identity. The brand aims to resonate deeply with Korea’s unique market culture with a fresh slogan, vibrant color scheme, and appealing packaging.
THE SOLUTION
Re-branding the brand
Drawing inspiration from vibrant and straightforward imagery highlighting product features and identity, I have crafted a compelling core brand image for Andrew’s Ties that resonates with Korean consumers. This distinctive visual style is a powerful tool for brand recognition, identification, and association, effectively establishing a memorable presence in the market.
THE MINDSET
Korea’s gift culture
It has evolved into a brand that shoppers eagerly choose for gifting their loved ones on special occasions. Drawing inspiration from Korea’s rich gift-giving traditions, it is an affordable yet luxurious choice for thoughtful presents.
