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Brand Association

BX Model CCBD Model RESEARCH Research Article

Brand Association by Bilingual Typefaces

A Study on the Brand Association by Bilingual Typefaces Choi, A. Y. (2018). A Study on the Brand Association by Bilingual Typefaces. Journal of Brand Design Research, 16-4, 151-160. Brand Design Association of Korea (BDAK) Abstract This study aims to clarify the relationship between typefaces and brand association in brand design Read more…

By aychoi, 7 years2018-10-25 ago

Specializing in
fostering creativity & culture

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