최알버트영 Archives - ALBERT YOUNG CHOI

Published a Korean-English Book, Design Conceptor: How to Develop Creative Concepts for Problem Solving

Ready to unleash your brain’s ultimate potential? Concepts represent impactful, innovative, practical, and immensely valuable ideas. Embrace them to elevate your thinking and transform your life. About The “Design Conceptor” method offers a robust framework for transforming knowledge into innovative ideas, empowering individuals to unlock their full creative potential. This Read more

By aychoi, 2 years ago 2026-08-13

Design PORTFOLIO RESEARCH

Published a Korean-English Book, Basic Principles of Visual Communication

This book is intended for exceptional designers who shape culture, influence society, and drive economic change. About This book serves as an essential guide to the core theories, concepts, techniques, and visual languages that underpin the world of design. It’s an invaluable resource for anyone embarking on a journey in Read more

By aychoi, 3 years ago 2026-08-13

CCBD Model RESEARCH Research Article

The Role of Culture Codes in the Principle and Derivative Functions of Brand Design

Contribute an Essay for Our Discipline Now 2022, UDA Annual 2021 Choi, A. Y. (2022). “Our Path Together as Designers for the Next Generations.” 2021 UDA Annual, Dec 2021, 44-47. 2020 UDA Annual This essay takes a chapter from my recent book about Brand Design, Culture Code Brand Design Methodology, the third Read more

By aychoi, 5 years ago 2026-08-13

Presentation

Chairman of the Design Competition Judging Committee

The 30th Daejeon Design Award, organized by the Daejeon Institute of Design Promotion (DIDP) About the Daejeon Design Award The Daejeon Design Competition is a competition organized by the Daejeon Design Promotion Institute. This contest is open to the general public and college students, allowing them to discover new designs Read more

By aychoi, 5 years ago 2026-08-15

Lecture Presentation TEACHING YouTube YouTube Presentation

‘Typo-Image’ Presentation at TypeCon 2021

TypeCon 2021 “Together” A virtual event, October 21-24, 2021 TypeCon is an annual conference presented by the non-profit Society of Typographic Aficionados (SOTA), an international organization dedicated to promoting, studying, and supporting typography and related arts. Since the inaugural conference in 1998, TypeCon has explored type for the screen, printing history, Dutch Read more

By aychoi, 5 years ago 2026-08-13

BX Model CCBD Model Design PORTFOLIO

Branding United Designs Biennial 2021 Online

Event Brand Identity for the United Designs Biennial Organized by UDA THE CHALLENGE COVID-19 Era On December 31, 2019, the World Health Organization (WHO) was alerted to cases of acute respiratory illness of unknown origin in Wuhan City, China. COVID-19 (with ‘CO’ standing for coronavirus, ‘VI’ for virus, and ‘D’ Read more

By aychoi, 5 years ago 2026-08-15

Design Exhibition Hangeul-gak PORTFOLIO Poster

Design Awards in 2021

UDA awards one gold and one silver in the 2021 UDA Annual International Poster Design Competition. Gold Award inExperimental Poster Design Category Ah Ah! We often express feelings such as relief, delight, regret, wonder, and beauty through observing and experiencing nature. Bronze Award inEnvironmental Awareness Poster Design Category Forecast Exploring Read more

By aychoi, 5 years ago 2026-08-15

Lecture Presentation PUBLIC DESIGN RESEARCH TEACHING YouTube YouTube Presentation

Invited Lecture by the University of Wisconsin-Madison

The Center for East Asian Studies at the University of Wisconsin-Madison A virtual lecture on March 18, 2021 About CEAS CEAS began in 1962 as the East Asian Studies program, building on more than sixty years of research and teaching on China, Japan, and Korea at UW-Madison. Over the years, Read more

By aychoi, 5 years ago 2026-08-15

RESEARCH Research Article

Our Path Together as Designers for the Next Generations

Contribute an Essay for Our Discipline Now 2021, UDA Annual 2020 Choi, A. Y. (2021). “Our Path Together as Designers for the Next Generations.” 2020 UDA Annual, Jan 2021, 42-45. 2020 UDA Annual Our Path Together as Designers for Future Generations I found myself in an elevator with three event attendees Read more

By aychoi, 5 years ago 2026-08-15

BX Model CCBD Model RESEARCH Research Article

User Experience Factors and Culture Codes

A Case Study of SPA Brand Websites in the Context of User Experience Factors and Culture Codes Choi, A. Y., Paek, J. E. (2020). A Case Study of SPA Brand Websites in the Context of User Experience Factors and Culture Code. Journal of Brand Design Research, 18-3, 255-266. Brand Design Association Read more

By aychoi, 6 years ago 2026-08-15