Event Brand Identity for UDA & Shanghai Normal University, Shanghai, China THE CHALLENGE Most wonderful event This exhibition is more significant than any other international shows that have ever been by the Fine Arts College regarding the scale and the number of designers; 106 designers from 20 countries have participated Read more
Design for Branding2013 Creative Brand Design Conference Art Hall, Seoul Women’s PlazaOctober 24, 201310:00am – 6:00pmKIPFA The quality of products and services offered by companies has become so similar that it’s hard to tell the difference, and know they perceive their minds is at stake. The role of creators is Read more
Re-branding Andrew’s Ties, an Italian Fashion Brand THE CHALLENGE Italian fashion brand Andrew’s Ties, a renowned Italian fashion brand, and international franchise is set to elevate its presence in Korea by redesigning its brand identity. The brand aims to resonate deeply with Korea’s unique market culture with a fresh slogan, Read more
30th Anniversary Identity Design for College of Design, Hanyang University ERICA Campus, Ansan, Korea THE CHALLENGE New design boundaries In the age of creation and fusion, the boundaries of the physical and conceptual domains are rapidly disintegrating, and the world of the future, which cannot survive under existing order, is Read more
Brand Design: Communication Design for Branding The book will remain a valuable knowledge of brand design regardless of the reader’s discipline, as it is for students going along the way to brand designers and readers interested in brand design. It is also an essential reference book for brand managers who Read more
Digital Signage & Communication Design for KAS’s Special Strategy Seminar Korea Advertising Society (KAS)Date: October 5, 2012Time: 2:30 pmLocation: Lecture Hall, Korea Tourism Organization (KTO) Lead Researcher & SpeakerAlbert Young Choi, Ph.D.Professor, Hanyang University ERICA Campus Co-ResearcherTodd BlankPrincipal, Todd Blank Design, San Francisco, California Research SupportersSébastien ThéraulazPrincipal, Sub Communication, Montreal, Read more
Specific Characteristics of Sustainable Design and Ephemera Design as Brand Designs Choi, A. Y. (2012). Specific Characteristics of Sustainable Design and Ephemera Design as Brand Designs. Journal of the Korean Society of Design Culture, 18-2, 492-502. Korean Society of Design Culture (KSDC) Abstract ‘Brand’ is one of the important keywords Read more
Event Identity for an International Concert at the Seoul Arts Center THE CHALLENGE Celebrating Mozart The year 2006 was Wolfgang Amadeus Mozart’s 250th anniversary, and many countries celebrated his birthday by organizing an anniversary concert. Korea was no exception. In Korea, the Seoul Arts Center planned to invite the world-renowned Read more
My Design Life: As a Design Artist: As a Design Strategist UMSL Gallery 210The University of Missouri St. LouisJanuary 20, 2010 Introduction by UMSL: Albert Young Choi, Ph.D. is the associate professor of Brand Design in the Department of Visual & Package Design, College of Design, Hanyang University in Ansan, South Read more
WAM and FIT Planning for Seocho-gu Government THE CHALLENGE Planning for the future Seocho-gu asked me in need of a study based on a plan to create tourism and streets in Seocho-gu, Seoul. Seocho-gu is an area developed as a residential area by Seoul’s urban development plan in the 1970s, Read more