Magazine Cover Design forKorean Tourism Organization (KTO) THE CHALLENGE Hallyu, a new cultural phenomenon The term Hallyu began to be used in Taiwan, China, and Korea as Korea’s pop culture became well-known, and as of February 2000, the Chinese media used the term Hallyu to express the phenomenon. The Korea Read more
Invited by Icograda and Daegu Design Center Daegu Design CenterDaegu Convention CenterDaegu, KoreaJuly 4-10, 2008 Icograda Design Week in Daegu 2008 was held in Daegu, the primary city of southeastern Korea, which reshaped itself as a cultural and economic hub as well as the central design city of Asia. This Read more
Experience Design & Booklet Design, Europe Safety Guideline for College Students, Supported by Korean Governments THE CHALLENGE Europe travel reality It is only a large peninsula of the Eurasian continent in geography, but by political, ethnic and linguistic concepts, it is one distinct characteristic. There are so many dangerous factors Read more
Brand Life Cycle supported by Brand Experience Design I formulated the BX Model to build a brand based on understanding the brand, market, target, and culture by utilizing the Recognition, Perception, Decision Making, Decoding, and Trending Processes. The BX model is the foundation for my design and teaching philosophy, ‘The Read more
International Symposiodesign Amman 2006, Jordan Applied Science Private UniversityAmman, JordanApril 30-May 5, 2006 SYMPOSIODESIGN – AMMAN 2006 is the name given to the first event of its kind in the Middle East; a six days forum that will include students’ graphic works from all over the world and exchange of Read more
Building Beautiful Event Identity for Korea Institute of Design Promotion (KIDP) THE CHALLENGE Design is popular The Design College Fair, hosted by the Korea Design Promotion Agency, was held at the COEX Convention Hall with national design universities from November 19 to November 23. With the growing impact of the Read more
Event Identity and Poster Design for the Ministry of Culture and Tourism (MCT) and the Korea Tourism Organization (KTO) THE CHALLENGE Need a strong event identity The Korea Tourism Organization needed a strong event identity to promote the tourism storytelling contest in a fun and fresh interpretation of domestic tourism Read more
IEN Conference and Assembly The University of BrightonBrighton, UKJune 21-22, 2003 The two-day IEN Conference included speakers from 9 countries who reflected on graphic design education in different geographic, social and economic environments and addressed the challenges facing design education in these areas. A number of educational challenges are common Read more