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This book explains how to study visual communication to improve the visual perception skills needed by responsible designers. It makes visual communication theory easy to understand through design examples and provides various learning exercises for self-study. This book systematically covers fundamental visual theories, concepts, techniques, essential visual language, and valuable design education learning materials. Its goal is for learners to develop the skills necessary to grow as professional designers and artists. Essential topics covered in this book • Understanding Visual Communication Design • Analysis of visual elements and characteristics • Design method using Gestalt • Communication through color and image • The influence of space and time on design
Study visual communication with theory, examples, and exercises to build essential design skills.
The street address reorganization in South Korea, initiated in 2007 and primarily implemented by 2008, marked a significant milestone in modernizing the country's wayfinding systems and aligning them with global standards. Dr. Albert Young Choi, a prominent academic and practitioner in design, played a pivotal role in this transformation. Through his work, he addressed the visual pollution caused by inconsistent and cluttered address systems that had plagued South Korea for over a century. Dr. Choi's research focused on creating a standardized design for street names and building number signs, ensuring clarity and usability. His system emphasized reducing wayfinding time, urban congestion, and logistics inefficiencies while promoting aesthetic harmony. These improvements not only streamlined navigation for residents and visitors but also underscored the practical benefits of design in urban planning. Furthermore, Dr. Choi integrated elements of Korean cultural aesthetics into his designs, reflecting the country’s unique heritage and identity. His designs balanced functionality and artistic expression by embedding "Korean beauty and sensibility" into the visual framework. This approach enhanced the practical utility of the signs and contributed to Korea’s national branding efforts, fostering a distinctive visual identity. The success of this initiative has had a lasting impact on South Korea’s urban environments. Beyond improving day-to-day navigation, the design overhaul served as a case study of how thoughtful design interventions can address practical issues while simultaneously enhancing a nation’s cultural and aesthetic presence on the global stage. Dr. Choi’s contributions continue to be celebrated as a blend of strategic thinking and cultural artistry, providing a model for other nations facing similar challenges. http://albertyoungchoi.com/invited-lecture-by-the-university-of-wisconsin-madison/
Integrated Design Korea Prepares for the New Millennium
NeNe Chicken Promotional Video 2023, Fall Semester Course: Communication Design Studio (2nd year) Instructor: Albert Young Choi, Ph.D. Hanyang University, Korea
커디스girl : 김도아 서현정 한라경 30sec
NeNe Chicken Promotional Video 2023, Fall Semester Course: Communication Design Studio (2nd year) Instructor: Albert Young Choi, Ph.D. Hanyang University, Korea
커디스girl : 김도아 서현정 한라경 15sec
NeNe Chicken Promotional Video 2023, Fall Semester Course: Communication Design Studio (2nd year) Instructor: Albert Young Choi, Ph.D. Hanyang University, Korea
조유조 : 조서영,유민서,류정원
음치킨 : 유차리, 장진경, 이유진 30sec
NeNe Chicken Promotional Video 2023, Fall Semester Course: Communication Design Studio (2nd year) Instructor: Albert Young Choi, Ph.D. Hanyang University, Korea
음치킨 : 유차리, 장진경, 이유진 15sec
NeNe Chicken Promotional Video 2023, Fall Semester Course: Communication Design Studio (2nd year) Instructor: Albert Young Choi, Ph.D. Hanyang University, Korea
외국인팀 : 양아이, 황신아, 상장역
NeNe Chicken Promotional Video 2023, Fall Semester Course: Communication Design Studio (2nd year) Instructor: Albert Young Choi, Ph.D. Hanyang University, Korea
시민치킨팀 : 김시온, 지선민
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