WORKSHEET

Worksheets for Conceptor, Brand Design Model, and Culture Code Brand Design (CCBD) Model

Created by Albert Young Choi, Ph.D.

Use these worksheets (MS Word files) to help you to understand and utilize Conceptor©, Brand Design Model©, and CCBD Model© effectively for developing designs with strategic communication and branding with appropriate touchpoint designs.

These files are some worksheets that I created for my lectures, research staff, clients, and the public. I distribute additional worksheets during the process.

Advertising Analysis USP Matrix Chart © 2016
Advertising Analysis USP Matrix Chart © 2016
USP Matrix Chart © 2016
USP Matrix Chart © 2016
SWOT Strategy Matrix Chart © 2016
SWOT Strategy Matrix Chart © 2016
Style Classification © 2016
Style Classification © 2016

Brand Design Model©

Brand Design Book©

CCBD Model©

CCBD Book©

Conceptor Model©

© 2018 by Albert Young Choi, Ph.D. All rights reserved.