Worksheets for Brand Design Model, Culture Code Brand Design (CCBD) Model, and Design Conceptor

Created by Albert Young Choi, Ph.D.



Unlock the full potential of your design process with these invaluable worksheets (MS Word files) focused on the Brand Design Model©, CCBD Model©, and Conceptor©. These tools enhance your understanding of strategic communication and branding while ensuring that your touchpoint designs are genuinely impactful.

I developed these worksheets for my lectures, research teams, clients, and the wider public, ensuring they are practical and user-friendly. Throughout our journey, I provide additional resources to enrich your experience. Embrace these materials to elevate your design projects!


Advertising Analysis USP Matrix Chart © 2016
Advertising Analysis USP Matrix Chart © 2016

USP Matrix Chart © 2016
USP Matrix Chart © 2016

SWOT Strategy Matrix Chart © 2016
SWOT Strategy Matrix Chart © 2016

Style Classification © 2016
Style Classification © 2016

Brand Design Model©

Brand Design Book©

CCBD Model©

CCBD Book©

Conceptor Model©

© 2018 by Albert Young Choi, Ph.D. All rights reserved.