Research Archives - ALBERT YOUNG CHOI

Conceptor Model Design PORTFOLIO RESEARCH

Published a Korean-English Book, Design Conceptor: How to Develop Creative Concepts for Problem Solving

Ready to unleash your brain’s ultimate potential? Concepts represent impactful, innovative, practical, and immensely valuable ideas. Embrace them to elevate your thinking and transform your life. About The “Design Conceptor” method offers a robust framework for transforming knowledge into innovative ideas, empowering individuals to unlock their full creative potential. This Read more…

By aychoi, 7 months2024-06-06 ago

CCBD Model RESEARCH Research Article

The Role of Culture Codes in the Principle and Derivative Functions of Brand Design

Contribute an Essay for Our Discipline Now 2022, UDA Annual 2021 Choi, A. Y. (2022). “Our Path Together as Designers for the Next Generations.” 2021 UDA Annual, Dec 2021, 44-47. 2020 UDA Annual This essay takes a chapter from my recent book about Brand Design, Culture Code Brand Design Methodology, the third Read more…

By aychoi, 3 years2022-01-15 ago

Lecture Presentation TEACHING YouTube YouTube Presentation

Typo-Image Presentation at the TypeCon2021

TypeCon 2021 “Together” A virtual event, October 21st-24th, 2021 TypeCon is an annual conference presented by the non-profit Society of Typographic Aficionados (SOTA), an international organization dedicated to promoting, studying, and supporting typography and related arts. Since the inaugural conference in 1998, TypeCon has explored type for the screen, printing history, Dutch Read more…

By aychoi, 3 years2021-10-23 ago

Hangeul-gak Lecture Presentation TEACHING YouTube YouTube Presentation

Presenting at the 6th GVC Symposium

6th Global Visual Culture Symposium A virtual event, October 13th, 2021 Introduction We are connected as human beings in many different ways, but the essential connection among people is communication-based visuals. Over our human history, we have created visuals to share the similarity and to differentiate the dissimilarity. Those historical Read more…

By aychoi, 3 years2021-10-13 ago

Lecture Presentation PUBLIC DESIGN RESEARCH TEACHING YouTube YouTube Presentation

Special Lecture Presentation to Government Agency

Ministry of the Interior and Safety, Korea Friday, June 25th, 2021, at 1:00 pm Invited by Ministry of the Interior and SafetyNational Disaster Management Research Institute Friday, June 25th, 20211:00 pm National Standard Design Abstract: Designing for a nation differs significantly from designing for a business. While business design primarily Read more…

By aychoi, 4 years2021-06-25 ago

Lecture Presentation PUBLIC DESIGN RESEARCH TEACHING YouTube YouTube Presentation

Invited Lecture by the University of Wisconsin-Madison

The Center for East Asian Studies at the University of Wisconsin-Madison A virtual lecture on March 18, 2021 About CEAS CEAS began in 1962 as the East Asian Studies program, building on more than sixty years of research and teaching on China, Japan, and Korea at UW-Madison. Over the years, Read more…

By aychoi, 4 years2021-03-18 ago

Lecture Presentation PUBLIC DESIGN TEACHING YouTube YouTube Presentation

A Presentation to TypeCon 2019 Minneapolis

TypeCon 2019 “Nice” August 28th – September 1stMinneapolis, Minnesota, USAHilton Minneapolis TypeCon is an annual conference presented by the non-profit Society of Typographic Aficionados (SOTA), an international organization dedicated to promoting, studying, and supporting typography and related arts. Since the inaugural conference in 1998, TypeCon has explored type for the screen, printing Read more…

By aychoi, 5 years2019-08-28 ago

BX Model RESEARCH Research Article

The Definition and Audio Touchpoint Category of Sonic Branding

A Study on the Definition and Audio Touchpoint Category of Sonic Branding Choi, A. Y. (2018). A Study on the Definition and Audio Touchpoint Category of Sonic Branding. Journal of Brand Design Research, 16-3, 155-164. Brand Design Association of Korea (BDAK) Abstract Advances in technology, diversity of information, and understanding Read more…

By aychoi, 6 years2018-10-08 ago

RESEARCH Research Article

A Study on Geometric Forms and Organic Forms with Consisting Visual Image Type

A Study on Geometric Forms and Organic Forms with Consisting Visual Image Type Choi, A. Y. (2017). A Study on Geometric Forms and Organic Forms with Consisting Visual Image Type. Journal of the Korean Society of Design Culture, 23-1, 637-646. Korean Society of Design Culture (KSDC) Abstract Visual images answer Read more…

By aychoi, 7 years2017-10-23 ago

Presentation TEACHING

Invited to De Future, International Conference Seminar

Design-Based Learning (DBL) is Better than Problem-Based Learning (PBL) for Educating Design Students in the 21St Century De Future: New Design Education For The FutureInternational Conference Seminar Organized ByHaishang Tuzhi PublisherUnited Designs Alliance Shanghai Peoples Square Center, Shanghai City XuhuiDistrict Wedind Road No. 258 D1-1, Shanghai, China Schedule Wed, September 27, 201714:00~19:00 Read more…

By aychoi, 7 years2017-09-27 ago