Branding

Specific Characteristics of Sustainable Design and Ephemera Design as Brand Designs

Specific Characteristics of Sustainable Design and Ephemera Design as Brand Designs Choi, A. Y. (2012). Specific Characteristics of Sustainable Design and Ephemera Design as Brand Designs. Journal of the Korean Society of Design Culture, 18-2, 492-502. Korean Society of Design Culture (KSDC) Abstract ‘Brand’ is one of the important keywords Read more…

By aychoi, ago

About BX Model

Brand Life Cycle supported by Brand Experience Design I formulated the BX Model to build a brand based on understanding the brand, market, target, and culture by utilizing the Recognition Process, Perception Process, Decision Making Process, Decoding Process, and Trending Process. The BX model is the foundation for my design Read more…

By aychoi, ago