Branding

Culture Code Exploration Culture Code Brand Design (CCBD) is a methodology I practiced brand design utilizing various concept and visual-based cultural codes we associate with human beings. Hard and sharp but stylish letterform and typography “DYNAMITE” emphasized with brilliant red color and visually framed with unparalleled black lines on the Read more…

Typo-Image Exploration Typo-Image is a methodology and style I experimented with and practiced graphic design utilizing type, image, and deconstruction. I often teach Type-Image methodology to graduate-level students for constructing a personal style or design assignments. CHOICHOI 2003002 shows a “Single” Arcadia typeface designed by a British graphic designer, Neville Read more…