Published a Korean-English Book, Basic Principles of Visual Communication (August 25, 2023)

For great designers who move culture, society, and economy. About This book offers a comprehensive exploration of fundamental visual theories, concepts, techniques, and essential visual language. It serves as a valuable resource for design education, equipping learners with the skills they need to evolve into professional designers and artists. This Read more…

CHOICHOI 2011001

Typo-Image Exploration Typo-Image is a methodology and style I experimented with and practiced graphic design utilizing type, image, and deconstruction. I often teach Type-Image methodology to graduate-level students for constructing a personal style or design assignments. CHOICHOI 2011001 shows geometric patterns by dissecting the stems of the letterforms. CHOICHOI All Read more…

CHOICHOI 2003001

Culture Code Exploration Culture Code Brand Design (CCBD) is a methodology I practiced brand design utilizing various concept and visual-based cultural codes we associate with human beings. Hard and sharp but stylish letterform and typography “DYNAMITE” emphasized with brilliant red color and visually framed with unparalleled black lines on the Read more…

2019 UDA Annual Catalogs

Annual Publication by United Designs Alliance THE CHALLENGE Multi-purpose publication UDA publishes an Annual every year to share an Annual UDA Schedule, New Members’ Pages, UDA Members Directory, Our Discipline Now articles, UDA Medallions (permanent collections), Int’l Design Competitions (SSL, Poster, and Idea), UDA Webinars, and Annual Members’ Showcase.  THE Read more…

CHOICHOI 2003002

Typo-Image Exploration Typo-Image is a methodology and style I experimented with and practiced graphic design utilizing type, image, and deconstruction. I often teach Type-Image methodology to graduate-level students for constructing a personal style or design assignments. CHOICHOI 2003002 shows a “Single” Arcadia typeface designed by a British graphic designer, Neville Read more…

Hanyang ERICA IIE Catalog

Institution Catalog for Institute of International Education at Hanyang University ERICA Campus, Ansan, Korea THE CHALLENGE Living language education Hanyang University ERICA Institute of International Education, with an educational philosophy of “Living Language and Level-up Education,” currently operates a variety of language and cultural experience programs to educate the next Read more…